Creativity. Just because you can doesn’t mean you should.

“Shit that arrives at the speed of light is still shit.” David Abbott For most of advertising’s history, our biggest challenge was making things. Ideas were limited by time, money, people and production. Not anymore. Today, you can make almost anything. A campaign in an afternoon. A hundred headlines in a minute. Films before lunch.Continue reading “Creativity. Just because you can doesn’t mean you should.”

As the building changes, the Wild West approaches.

“In all chaos there is a cosmos, in all disorder a secret order.” Carl Jung If we go back almost 20 years to about 2005 we started to see a different kind of work in advertising. Work, where the idea that you can’t interrupt what people are interested in but have to be what theyContinue reading “As the building changes, the Wild West approaches.”