Would you sit next to you at a dinner party?

This is a piece I recently wrote as a Convener of Axis 2016, New Zealand’s largest advertising show. This is one of my favourite Economist headlines. The line isn’t about being correct, it is about charm, wit and having a good story. It is about being interesting. This is a quality that seems to haveContinue reading “Would you sit next to you at a dinner party?”

How do you keep an idea alive?

“It always seems impossible until it is done.” Nelson Mandela Ideas. Endlessly swimming against the tide of opinion, trying to survive. Keith Reinhard, Chairman Emeritus of DDB recently wrote about a 5 minute rule they have in a company in Silicon Valley. Basically, the way it works is after an idea is expressed you spendContinue reading “How do you keep an idea alive?”