This is an article Rupert Price (Chief Strategy Officer) and I recently wrote for Idealog Magazine. We were asked a simple question. What will advertising be like in 500 years? Now, Rupert and I are not very good at thinking ahead. Even when it comes to what we want for lunch. And 500 years isContinue reading “What will advertising be like in 500 years?”
Monthly Archives: November 2019
The risk of not taking risks.
“A ship is safe in harbour, but that’s not what ships are for.” John A. Shedd In a recent interview with Empire Magazine, Martin Scorsese said that he didn’t think Marvel Movies were Cinema. As you can imagine this statement caused much gnashing of twitter teeth. So, to explain his position he wrote an articleContinue reading “The risk of not taking risks.”