WTF is creativity anyway?

“Creativity is intelligence having fun.” Albert Einstein Have you ever had one of those moments that just stays with you? It might have happened years ago but it will be a normal Wednesday and the moment just pops into your head. Maybe, it’s just me. Well, here is mine. I was a young creative andContinue reading “WTF is creativity anyway?”

Why does emotion matter?

“If everything on Earth were rational, nothing would happen.” Fyodor Dostoyevsky The 2020 Olympics started on Friday 23 July 2021. As you can tell by that non-sensical sentence the world is dealing with some weird shit. I think we can agree most people thought having a major global sporting event in a city full ofContinue reading “Why does emotion matter?”

Relax, reality comes later.

“A dream you dream alone is only a dream. A dream you dream together is reality.” John Lennon Imagine you are four guys in Liverpool in the early 60’s. One day you decide you want to be famous. Ringo starts to tell everybody that the 4 lads are a band. This rumour spreads. They dressContinue reading “Relax, reality comes later.”

Creativity. The truth is not enough.

“There is nothing as boring as the truth.” Charles Bukowski The Oscars used to be about look how good we are at making movies. Now, it’s just look at how good we are. I recently read this line in a story in the New York Times. The fallout in terms of viewers has been astonishing.Continue reading “Creativity. The truth is not enough.”

Advertising. Queen’s Gambit versus the robots.

“We tell ourselves stories in order to live.” Joan Didion Well, here I go. This is the advertising equivalent of the charge of the light brigade. I am going to ride my horse of belief right at the cannons of coolness. I am about to fight for a word even I hate. Tally ho. ForContinue reading “Advertising. Queen’s Gambit versus the robots.”

Advertising. A restaurant without a kitchen.

To eat is a necessity, but to eat intelligently is an art.” Francois De La Rochefoucauld When I was growing up I never lived in a house. I lived in many hotels because my father was a hotel manager. This gave me a unique perspective on the chaos that is needed to create order andContinue reading “Advertising. A restaurant without a kitchen.”

Creativity. A dangerous ingredient from two old men.

“An idea that is not dangerous is unworthy of being called an idea at all.” Oscar Wilde There are a lot of ideas in the world today. It is what fuels the world. We always say how we need ideas. But we don’t really value them. In our business, thousands get thrown away every day.Continue reading “Creativity. A dangerous ingredient from two old men.”

Creativity. Listen to Motown and the Lion Rock.

“Every man should pull a boat over a mountain once in his life.” Werner Herzog I have been staring at this rock for three days. It may have hypnotised me. I have become convinced it is trying to tell me something. I have smiled at it. I have photographed it. Once or twice, I haveContinue reading “Creativity. Listen to Motown and the Lion Rock.”

Advertising. Why do bad ads happen?

“We are our choices.” Jean-Paul Satre It was a question I should have been able to answer. I have been in the business a while and I have made a few ads. But maybe the simplicity or the clarity of the question blindsided me and left me saying nothing. A friend who wasn’t in theContinue reading “Advertising. Why do bad ads happen?”

Creativity. Maybe Kanye isn’t crazy.

“In order to be irreplaceable one must always be different.” Coco Chanel If I have learnt anything in this business it is that every couple of years somebody comes along with something that is seen as the new answer. I can remember it really beginning more than a decade ago. It would almost always happenContinue reading “Creativity. Maybe Kanye isn’t crazy.”