“First you make people believe they have a problem, and then you sell them the solution.That is how advertising works. Every snake oil salesman knows that.” Oliver Markus Malloy Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internetContinue reading “Advertising. The rise of the internet class.”
Monthly Archives: September 2018
Advertising. The Tango of Donald Trump and Nike.
“Heat sells better than light.” Jen Lawrence Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane.Continue reading “Advertising. The Tango of Donald Trump and Nike.”