Starting again. Sometimes nothing is the gift.

“We can know only that we know nothing. And that is the highest degree of human wisdom.” Leo Tolstoy A couple of years ago I was in the middle of Mumbai in a place called Dharavi. It is what the West would call a slum. It is where Slum Dog Millionaire was filmed. It taughtContinue reading “Starting again. Sometimes nothing is the gift.”

Creativity. The goal that was too interesting.

“Learn the rules like a pro, so you can break them like an artist.” Pablo Picasso Some things stay with you don’t they? You ever find that? A piece of film, a painting or some words that you think about over and over. Every couple of days it just pops into your head. Ok, maybeContinue reading “Creativity. The goal that was too interesting.”

Creativity. Let’s remember there are never just two choices.

“Others have seen what is and asked why. I have seen what could be and asked why not.” Pablo Picasso I am writing this on a day where most people have now accepted Joe Biden is the next President of the United States. For the last 4 days we have been in a weird binaryContinue reading “Creativity. Let’s remember there are never just two choices.”

Harry Potter and the Prisoner of Lipstick.

“One can be the master of what one does, but never of what one feels.” Gustave Flaubert Sell Harry Potter to kids and their parents. This didn’t seem to be the hardest brief in the world for a young creative. And to make it even easier, the marketing director informed me that we would beContinue reading “Harry Potter and the Prisoner of Lipstick.”

The 11 occasionally, immutable laws of advertising.

“Hell, there are no rules here – we’re trying to accomplish something.” Thomas Edison I have been in advertising for twenty-five years and I swore I would never write a ’Ten rules of’ article. So, I didn’t. I wrote one with eleven laws instead. In my defence, I felt I had to because in theContinue reading “The 11 occasionally, immutable laws of advertising.”

Advertising. I hope this doesn’t go viral.

“It is useless to attempt to reason a man out of a thing he was never reasoned into.” Jonathan Swift For the last 10 years, I feel like advertising has tried make an argument. The argument is one of precision. If you have enough knowledge about the customer and you are in the right placeContinue reading “Advertising. I hope this doesn’t go viral.”

Creativity. Having fun underwater.

“It’s the possibility that keeps me going, not the guarantee.” Nicholas Sparks. The Notebook 40 million dollars is a lot of money. That is the loss Cats is expected to make. It is a re-occurring event in film. A sure fire winner that fails. In 1980, one of cinema’s biggest box-office flops, Michael Cimino’s Heaven’sContinue reading “Creativity. Having fun underwater.”

Creativity. You are never lost in Mumbai, you are just on your way.

“Mumbai is not a city, it’s life.“ Subhasis Das My problems began where most problems do. Being friends with a Bulgarian Art Director. Art directors have a strange need to collect or find things. Combine this with being in Mumbai and the unique Bulgarian trait of finding danger where there is none and what youContinue reading “Creativity. You are never lost in Mumbai, you are just on your way.”

What will advertising be like in 500 years?

This is an article Rupert Price (Chief Strategy Officer) and I recently wrote for Idealog Magazine. We were asked a simple question. What will advertising be like in 500 years? Now, Rupert and I are not very good at thinking ahead. Even when it comes to what we want for lunch. And 500 years isContinue reading “What will advertising be like in 500 years?”

Advertising. Swimming with clowns.

“Foolery, sir, does walk about the orb like the sun, it shines everywhere.” William Shakespeare Twelfth Night This is a plea for naughtiness. Naughtiness is defined as mischievousness, prankishness, a type of disobedience. For about a year I have had this re-occurring thought. Has creativity become a formula because of how ideas have to serveContinue reading “Advertising. Swimming with clowns.”