Creativity. To hit the target, you have to go too far.

“Ah, good taste! What a dreadful thing! Taste is the enemy of creativity.” Pablo Picasso There is nothing quite like a drag queen singing a Britney Spears number within a false eyelash of your face to make you think very deeply about life. It has been a beautiful blur. It was The Monkeys Aotearoa 1stContinue reading “Creativity. To hit the target, you have to go too far.”

Advertising. Fawlty Towers and the art of prediction.

“Most successful pundits are selected for being opinionated, because it’s interesting, and the penalties for incorrect predictions are negligible. You can make predictions, and a year later people won’t remember them.” Daniel Kahneman The legendary comedian John Cleese is being interviewed on the radio. He is explaining how arguably the most successful television series, FawltyContinue reading “Advertising. Fawlty Towers and the art of prediction.”

The chess player in Brick Lane and the joy of Cannes.

“The French Riviera. A sunny place for shady people.” Somerset Maughan When it comes to Cannes and advertising, people often start with what’s wrong with it. I don’t want to do that after a million zoom calls over the last couple of years. I would rather write about the joy of Cannes. And the joyContinue reading “The chess player in Brick Lane and the joy of Cannes.”

Starting again. Sometimes nothing is the gift.

“We can know only that we know nothing. And that is the highest degree of human wisdom.” Leo Tolstoy A couple of years ago I was in the middle of Mumbai in a place called Dharavi. It is what the West would call a slum. It is where Slum Dog Millionaire was filmed. It taughtContinue reading “Starting again. Sometimes nothing is the gift.”

Creativity. The goal that was too interesting.

“Learn the rules like a pro, so you can break them like an artist.” Pablo Picasso Some things stay with you don’t they? You ever find that? A piece of film, a painting or some words that you think about over and over. Every couple of days it just pops into your head. Ok, maybeContinue reading “Creativity. The goal that was too interesting.”

Creativity. Let’s remember there are never just two choices.

“Others have seen what is and asked why. I have seen what could be and asked why not.” Pablo Picasso I am writing this on a day where most people have now accepted Joe Biden is the next President of the United States. For the last 4 days we have been in a weird binaryContinue reading “Creativity. Let’s remember there are never just two choices.”

Harry Potter and the Prisoner of Lipstick.

“One can be the master of what one does, but never of what one feels.” Gustave Flaubert Sell Harry Potter to kids and their parents. This didn’t seem to be the hardest brief in the world for a young creative. And to make it even easier, the marketing director informed me that we would beContinue reading “Harry Potter and the Prisoner of Lipstick.”

The 11 occasionally, immutable laws of advertising.

“Hell, there are no rules here – we’re trying to accomplish something.” Thomas Edison I have been in advertising for twenty-five years and I swore I would never write a ’Ten rules of’ article. So, I didn’t. I wrote one with eleven laws instead. In my defence, I felt I had to because in theContinue reading “The 11 occasionally, immutable laws of advertising.”

Advertising. I hope this doesn’t go viral.

“It is useless to attempt to reason a man out of a thing he was never reasoned into.” Jonathan Swift For the last 10 years, I feel like advertising has tried make an argument. The argument is one of precision. If you have enough knowledge about the customer and you are in the right placeContinue reading “Advertising. I hope this doesn’t go viral.”

Creativity. Having fun underwater.

“It’s the possibility that keeps me going, not the guarantee.” Nicholas Sparks. The Notebook 40 million dollars is a lot of money. That is the loss Cats is expected to make. It is a re-occurring event in film. A sure fire winner that fails. In 1980, one of cinema’s biggest box-office flops, Michael Cimino’s Heaven’sContinue reading “Creativity. Having fun underwater.”