Advertising. Be somewhere.

     I want you to imagine I am telling you the story of Goldilocks and the three bears. In your head, run it through. Picture all the details, the twists and turns and the big ending. Right, now take the same story and tell it in half the time. Now halve the time again.Continue reading “Advertising. Be somewhere.”

Advertising. Respect the Pain.

(Image from Nike Nothing beats a Londoner commercial) ‘Jealousy is just love and hate at the same time.’ Drake I would like to talk about a feeling. A very strange and specific feeling that you can get being a creative in advertising. To explain it I will take you back a few years to aContinue reading “Advertising. Respect the Pain.”

Advertising was never supposed to be a generic medicine.

“Computers are useless. They can only give you answers.” Pablo Picasso The first thing advertising has to do is be noticed. It would seem right now many are forgetting this. If an ad isn’t noticed the rest doesn’t matter, does it? Making an impact is the job. Which is why I have always thought itContinue reading “Advertising was never supposed to be a generic medicine.”

Advertising. Aloha, porn, missiles and the unchanging human race.

“It took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”Continue reading “Advertising. Aloha, porn, missiles and the unchanging human race.”

Advertising. Maybe we should try fun this year.

(Picture taken at Yayoi Kusama exhibition) “I have a fun clause in my contract. If I’m not having fun I can leave.” James Burrows Last year, was a very serious year. People were very serious. They were serious about where advertising is going. There were lots of serious conversations about the new models of advertising.Continue reading “Advertising. Maybe we should try fun this year.”

Advertising. Like chicken soup for a dead man. It can’t hurt.

 “There’s something about being a comedian that means you have to not be scared of failing because failing is part of the process.” David Walliams I have been a creative for 25 years. It is all I have ever done to make a living. First as a photographer and then as a creative in advertising.Continue reading “Advertising. Like chicken soup for a dead man. It can’t hurt.”

Advertising. Listen to the dead man talking.

“You have to choose the move that feels right sometimes; that’s what intuition is.” Magnus Carlsen. World Chess Champion. Grandmaster at the age of 13 and 148 days.    On January 17, 1977 Gary Gilmore (pictured above) was executed by firing squad for two murders he committed in Utah. His final words. Let’s do it.Continue reading “Advertising. Listen to the dead man talking.”

I don’t care if you read this.

“Not everything that can be counted counts, and not everything that counts can be counted.” William Bruce Cameron I couldn’t buy a camera for about twenty years. I was a photographer when I was younger. I had done everything from being a photo-journalist in the townships of South Africa as apartheid ended, fashion shoots and portraiture forContinue reading “I don’t care if you read this.”

Advertising. The human pattern.

  “But, instead of what our imagination makes us suppose and which we worthless try to discover, life gives us something we can hardly imagine.” Marcel Proust Saturday night. My wife, Minky, had informed me we were going to a cabaret with some friends. The cabaret was called ‘The Sound of Falling Stars’. It wasContinue reading “Advertising. The human pattern.”

The preachers and the busker.

  “One good thing about music, when it hits you, you feel no pain.” Bob Marley A couple of days ago I was walking down a windy Queen Street, the main street in Auckland. It is a street every port city has. It is heady mix of high-end fashion stores, tourists that have just stumbledContinue reading “The preachers and the busker.”