We are very, very small, but we are profoundly capable of very, very big things. Stephen Hawking What is it to be human? A week before the Coronavirus infected the world I was trying to answer this question in a discussion with my 16 year old son Jake. It was a discussion all about theContinue reading “To be human. Don't worry there's a happy ending.”
Monthly Archives: March 2020
Advertising. I hope this doesn’t go viral.
“It is useless to attempt to reason a man out of a thing he was never reasoned into.” Jonathan Swift For the last 10 years, I feel like advertising has tried make an argument. The argument is one of precision. If you have enough knowledge about the customer and you are in the right placeContinue reading “Advertising. I hope this doesn’t go viral.”