Creativity. What will the wrong answers be worth tomorrow?

“If you’re not prepared to be wrong, you’ll never come up with anything original.” Sir Ken Robinson Many years ago, BBH the great London agency had a black sheep as their logo. Their line was: when the world zigs, zag. In short, how do you not be like everybody else. Creativity in advertising is allContinue reading “Creativity. What will the wrong answers be worth tomorrow?”