Advertising was never supposed to be a generic medicine.

“Computers are useless. They can only give you answers.” Pablo Picasso The first thing advertising has to do is be noticed. It would seem right now many are forgetting this. If an ad isn’t noticed the rest doesn’t matter, does it? Making an impact is the job. Which is why I have always thought itContinue reading “Advertising was never supposed to be a generic medicine.”

Advertising. Aloha, porn, missiles and the unchanging human race.

“It took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”Continue reading “Advertising. Aloha, porn, missiles and the unchanging human race.”

Advertising. Maybe we should try fun this year.

(Picture taken at Yayoi Kusama exhibition) “I have a fun clause in my contract. If I’m not having fun I can leave.” James Burrows Last year, was a very serious year. People were very serious. They were serious about where advertising is going. There were lots of serious conversations about the new models of advertising.Continue reading “Advertising. Maybe we should try fun this year.”