Advertising. Fawlty Towers and the art of prediction.

“Most successful pundits are selected for being opinionated, because it’s interesting, and the penalties for incorrect predictions are negligible. You can make predictions, and a year later people won’t remember them.” Daniel Kahneman The legendary comedian John Cleese is being interviewed on the radio. He is explaining how arguably the most successful television series, FawltyContinue reading “Advertising. Fawlty Towers and the art of prediction.”

The chess player in Brick Lane and the joy of Cannes.

“The French Riviera. A sunny place for shady people.” Somerset Maughan When it comes to Cannes and advertising, people often start with what’s wrong with it. I don’t want to do that after a million zoom calls over the last couple of years. I would rather write about the joy of Cannes. And the joyContinue reading “The chess player in Brick Lane and the joy of Cannes.”