Advertising. So, what happens to once upon a time?

“There’s always a story. It’s all stories, really. The sun coming up every day is a story. Everything’s got a story in it. Change the story, change the world.” Terry Pratchett In his excellent book ‘Blowing the Bloody Doors Off’ Michael Caine tells the story of meeting John Wayne at the Beverly Hills Hotel onContinue reading “Advertising. So, what happens to once upon a time?”

Advertising. Swimming with clowns.

“Foolery, sir, does walk about the orb like the sun, it shines everywhere.” William Shakespeare Twelfth Night This is a plea for naughtiness. Naughtiness is defined as mischievousness, prankishness, a type of disobedience. For about a year I have had this re-occurring thought. Has creativity become a formula because of how ideas have to serveContinue reading “Advertising. Swimming with clowns.”

Advertising. Phineas Gage is a strange story we should all know.

“One can be master of what one does, but never of what one feels.” Gustave Flaubert September 13, 1848 was not a good day for Phineas Gage. Until that day, the handsome 25 year old had worked his way up to the position of foreman. By all accounts he was very good at his job.Continue reading “Advertising. Phineas Gage is a strange story we should all know.”

Advertising. 450 million dollars for peacock feathers.

“The greatest deception men suffer is from their own opinions.” Leonardo da Vinci This is Salvator Mundi. The world’s most expensive painting. It recently sold for 450 million dollars at Christie’s in New York. Most experts thought it would get to about 200 million dollars. They were very wrong. However, the gigantic sum paid isContinue reading “Advertising. 450 million dollars for peacock feathers.”

Creativity. Gentle anarchy never hurt anybody.

“There is no greatness where there is not simplicity, goodness and truth.” Leo Tolstoy There is probably a weird German word for it. A word for that strange feeling you get when you see an idea and it makes you happy and jealous at the same time. I looked at my phone screen and sawContinue reading “Creativity. Gentle anarchy never hurt anybody.”

Advertising. Fawlty Towers and the art of prediction.

“Most successful pundits are selected for being opinionated, because it’s interesting, and the penalties for incorrect predictions are negligible. You can make predictions, and a year later people won’t remember them.” Daniel Kahneman The legendary comedian John Cleese is being interviewed on the radio. He is explaining how arguably the most successful television series, FawltyContinue reading “Advertising. Fawlty Towers and the art of prediction.”