Source: Advertising. Don’t believe the hype.
“I believe that truth only has one face: that of a violent contradiction.” Georges Bataille Over the years I have met many snake oil salesmen. They do well in advertising and marketing because it is a weird land of contradictions. Anything might be true because we are often talking about the future. We live inContinue reading “Advertising. Don’t believe the hype.”
This story may or may not be true. Or, may or may not have been altered slightly, to protect the innocent. Many years ago I worked on a breakfast cereal client. The client was very keen on marketing speak. She loved marketing theory and could talk for hours about it. The only problem wasContinue reading “Eating the Pack Shot.”