November 2018 – Damon's Brain

Advertising. So how’s the pitch going?

Photo by Pixabay on Pexels.com “Nobody knows anything. Not one person in the motion picture field knows for a certainty what’s going to work. Every time out it’s a guess and, if you’re lucky, an educated one.” William Goldman (1931-2018) My first big pitch. I had a pitch jacket that made me look like aContinue reading “Advertising. So how’s the pitch going?”

Advertising. There’s a reason they say a picture is worth a thousand words.

“Meow means woof in cat.” George Carlin Years ago, I was asked by a client to write some ads. There was a catch. He wanted me to write ads about nothing. He had no facts to communicate that would persuade anybody to use his company. His competitors had far more advanced platforms and it wouldContinue reading “Advertising. There’s a reason they say a picture is worth a thousand words.”