Advertising. Queen’s Gambit versus the robots.

“We tell ourselves stories in order to live.” Joan Didion Well, here I go. This is the advertising equivalent of the charge of the light brigade. I am going to ride my horse of belief right at the cannons of coolness. I am about to fight for a word even I hate. Tally ho. ForContinue reading “Advertising. Queen’s Gambit versus the robots.”

Advertising. A restaurant without a kitchen.

To eat is a necessity, but to eat intelligently is an art.” Francois De La Rochefoucauld When I was growing up I never lived in a house. I lived in many hotels because my father was a hotel manager. This gave me a unique perspective on the chaos that is needed to create order andContinue reading “Advertising. A restaurant without a kitchen.”

Creativity. A dangerous ingredient from two old men.

“An idea that is not dangerous is unworthy of being called an idea at all.” Oscar Wilde There are a lot of ideas in the world today. It is what fuels the world. We always say how we need ideas. But we don’t really value them. In our business, thousands get thrown away every day.Continue reading “Creativity. A dangerous ingredient from two old men.”

Creativity. Listen to Motown and the Lion Rock.

“Every man should pull a boat over a mountain once in his life.” Werner Herzog I have been staring at this rock for three days. It may have hypnotised me. I have become convinced it is trying to tell me something. I have smiled at it. I have photographed it. Once or twice, I haveContinue reading “Creativity. Listen to Motown and the Lion Rock.”

Creativity. Let’s remember there are never just two choices.

“Others have seen what is and asked why. I have seen what could be and asked why not.” Pablo Picasso I am writing this on a day where most people have now accepted Joe Biden is the next President of the United States. For the last 4 days we have been in a weird binaryContinue reading “Creativity. Let’s remember there are never just two choices.”

Advertising. Why do bad ads happen?

“We are our choices.” Jean-Paul Satre It was a question I should have been able to answer. I have been in the business a while and I have made a few ads. But maybe the simplicity or the clarity of the question blindsided me and left me saying nothing. A friend who wasn’t in theContinue reading “Advertising. Why do bad ads happen?”

Creativity. Maybe Kanye isn’t crazy.

“In order to be irreplaceable one must always be different.” Coco Chanel If I have learnt anything in this business it is that every couple of years somebody comes along with something that is seen as the new answer. I can remember it really beginning more than a decade ago. It would almost always happenContinue reading “Creativity. Maybe Kanye isn’t crazy.”

So, what will the truth be like in the future?

“Don’t be so overly dramatic about it, Chuck. What-You’re saying it’s a falsehood. And they’re giving Sean Spicer, our press secretary, gave alternative facts to that.” Kellyanne Conway “Look, alternative facts are not facts. They’re falsehoods” Chuck Todd This polite, and in hindsight, almost quaint exchange happened in January 2017. I will get back toContinue reading “So, what will the truth be like in the future?”

Harry Potter and the Prisoner of Lipstick.

“One can be the master of what one does, but never of what one feels.” Gustave Flaubert Sell Harry Potter to kids and their parents. This didn’t seem to be the hardest brief in the world for a young creative. And to make it even easier, the marketing director informed me that we would beContinue reading “Harry Potter and the Prisoner of Lipstick.”

The 11 occasionally, immutable laws of advertising.

“Hell, there are no rules here – we’re trying to accomplish something.” Thomas Edison I have been in advertising for twenty-five years and I swore I would never write a ’Ten rules of’ article. So, I didn’t. I wrote one with eleven laws instead. In my defence, I felt I had to because in theContinue reading “The 11 occasionally, immutable laws of advertising.”