What will advertising be like in 500 years?

This is an article Rupert Price (Chief Strategy Officer) and I recently wrote for Idealog Magazine. We were asked a simple question. What will advertising be like in 500 years? Now, Rupert and I are not very good at thinking ahead. Even when it comes to what we want for lunch. And 500 years isContinue reading “What will advertising be like in 500 years?”

The risk of not taking risks.

“A ship is safe in harbour, but that’s not what ships are for.” John A. Shedd In a recent interview with Empire Magazine, Martin Scorsese said that he didn’t think Marvel Movies were Cinema. As you can imagine this statement caused much gnashing of twitter teeth. So, to explain his position he wrote an articleContinue reading “The risk of not taking risks.”

Advertising. So, what happens to once upon a time?

“There’s always a story. It’s all stories, really. The sun coming up every day is a story. Everything’s got a story in it. Change the story, change the world.” Terry Pratchett In his excellent book ‘Blowing the Bloody Doors Off’ Michael Caine tells the story of meeting John Wayne at the Beverly Hills Hotel onContinue reading “Advertising. So, what happens to once upon a time?”

Advertising. Swimming with clowns.

“Foolery, sir, does walk about the orb like the sun, it shines everywhere.” William Shakespeare Twelfth Night This is a plea for naughtiness. Naughtiness is defined as mischievousness, prankishness, a type of disobedience. For about a year I have had this re-occurring thought. Has creativity become a formula because of how ideas have to serveContinue reading “Advertising. Swimming with clowns.”

Advertising. Phineas Gage is a strange story we should all know.

“One can be master of what one does, but never of what one feels.” Gustave Flaubert September 13, 1848 was not a good day for Phineas Gage. Until that day, the handsome 25 year old had worked his way up to the position of foreman. By all accounts he was very good at his job.Continue reading “Advertising. Phineas Gage is a strange story we should all know.”

Advertising. 450 million dollars for peacock feathers.

“The greatest deception men suffer is from their own opinions.” Leonardo da Vinci This is Salvator Mundi. The world’s most expensive painting. It recently sold for 450 million dollars at Christie’s in New York. Most experts thought it would get to about 200 million dollars. They were very wrong. However, the gigantic sum paid isContinue reading “Advertising. 450 million dollars for peacock feathers.”

Creativity. Gentle anarchy never hurt anybody.

“There is no greatness where there is not simplicity, goodness and truth.” Leo Tolstoy There is probably a weird German word for it. A word for that strange feeling you get when you see an idea and it makes you happy and jealous at the same time. I looked at my phone screen and sawContinue reading “Creativity. Gentle anarchy never hurt anybody.”

Advertising. Making it mean something.

“Look, that’s why there’s rules, understand? So that you think before you break ’em.” Terry Pratchett After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways. There is a frenzy after Cannes to explain what it all means. And normally,Continue reading “Advertising. Making it mean something.”

Advertising. What if nothing is changing?

“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” Bruce Garrabrandt There is an advertising urban myth about a company needing to sell more baby powder. Basically, all the brightest and the best would come into a room each day and try and brainstorm how they couldContinue reading “Advertising. What if nothing is changing?”

Advertising. Talent is never a single malt.

“Everybody has talent, it’s just a matter of moving around until you have discovered what it is.” George Lucas Talent. It’s one of those words. Like the word, creativity. Everybody nods and agrees that you need it. These days, everybody, says they need talent desperately. What is also perhaps true, is that the changing structureContinue reading “Advertising. Talent is never a single malt.”