Creativity. Maybe Kanye isn’t crazy.

“In order to be irreplaceable one must always be different.” Coco Chanel If I have learnt anything in this business it is that every couple of years somebody comes along with something that is seen as the new answer. I can remember it really beginning more than a decade ago. It would almost always happenContinue reading “Creativity. Maybe Kanye isn’t crazy.”

So, what will the truth be like in the future?

“Don’t be so overly dramatic about it, Chuck. What-You’re saying it’s a falsehood. And they’re giving Sean Spicer, our press secretary, gave alternative facts to that.” Kellyanne Conway “Look, alternative facts are not facts. They’re falsehoods” Chuck Todd This polite, and in hindsight, almost quaint exchange happened in January 2017. I will get back toContinue reading “So, what will the truth be like in the future?”

Harry Potter and the Prisoner of Lipstick.

“One can be the master of what one does, but never of what one feels.” Gustave Flaubert Sell Harry Potter to kids and their parents. This didn’t seem to be the hardest brief in the world for a young creative. And to make it even easier, the marketing director informed me that we would beContinue reading “Harry Potter and the Prisoner of Lipstick.”

The 11 occasionally, immutable laws of advertising.

“Hell, there are no rules here – we’re trying to accomplish something.” Thomas Edison I have been in advertising for twenty-five years and I swore I would never write a ’Ten rules of’ article. So, I didn’t. I wrote one with eleven laws instead. In my defence, I felt I had to because in theContinue reading “The 11 occasionally, immutable laws of advertising.”

Creativity. How to make scrambled eggs way better.

“Creativity is a gift. It doesn’t come through if the air is cluttered.” John Lennon Space. Time. Distance. Pretty big stuff. These are the rules the govern the universe. But not the imagination. That’s tricky because human beings really like rules. They like to know how to measure stuff. They like wrong and right. WeContinue reading “Creativity. How to make scrambled eggs way better.”

Do you believe in The Roaring Twenties brothers and sisters?

“Skate to where the puck is going not where it has been.” Wayne Gretzky Creativity: The use of imagination or original ideas to create something; inventiveness. So, what happens afterwards? What happens after a catastrophe? How do you carry on and what role does creativity play in all this? I started thinking about all thisContinue reading “Do you believe in The Roaring Twenties brothers and sisters?”

2020. A Space Odyssey.

“Music is the silence between the notes.” Claude Debussy Just put one fucking word down. It is a strange feeling to start writing without knowing what you are going to write. It is a feeling of absolute uncertainty. It is so powerful that it can cause paralysis. You can’t do what you know you mustContinue reading “2020. A Space Odyssey.”

Creativity. Bill Withers vs Joe Exotic.

“Legacy is not leaving something for people. It’s leaving something in people.” – Peter Strople It is always going to be a strange week when Tiger King appears and Bill Withers disappears. If we put the global pandemic to one side (now there are words I never thought I would write) I felt the universe wasContinue reading “Creativity. Bill Withers vs Joe Exotic.”

Creativity. The answer to every question on TV.

“Everybody has a plan until they get punched in the mouth.” Mike Tyson Day 10. I am in lockdown and I have been eating a shit load of Pringles and watching a fair amount of television. As I watched, I noticed this weird phenomenon. Whenever an expert was interviewed about face masks, or how toContinue reading “Creativity. The answer to every question on TV.”

To be human. Don't worry there's a happy ending.

We are very, very small, but we are profoundly capable of very, very big things. Stephen Hawking What is it to be human? A week before the Coronavirus infected the world I was trying to answer this question in a discussion with my 16 year old son Jake. It was a discussion all about theContinue reading “To be human. Don't worry there's a happy ending.”