Creativity. Gentle anarchy never hurt anybody.

“There is no greatness where there is not simplicity, goodness and truth.” Leo Tolstoy There is probably a weird German word for it. A word for that strange feeling you get when you see an idea and it makes you happy and jealous at the same time. I looked at my phone screen and sawContinue reading “Creativity. Gentle anarchy never hurt anybody.”

Advertising. Making it mean something.

“Look, that’s why there’s rules, understand? So that you think before you break ’em.” Terry Pratchett After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways. There is a frenzy after Cannes to explain what it all means. And normally,Continue reading “Advertising. Making it mean something.”

Advertising. What if nothing is changing?

“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” Bruce Garrabrandt There is an advertising urban myth about a company needing to sell more baby powder. Basically, all the brightest and the best would come into a room each day and try and brainstorm how they couldContinue reading “Advertising. What if nothing is changing?”

Advertising. Talent is never a single malt.

“Everybody has talent, it’s just a matter of moving around until you have discovered what it is.” George Lucas Talent. It’s one of those words. Like the word, creativity. Everybody nods and agrees that you need it. These days, everybody, says they need talent desperately. What is also perhaps true, is that the changing structureContinue reading “Advertising. Talent is never a single malt.”

Advertising. Norah Jones, KFC and forgiveness.

“It is absurd to divide people into good and bad. People are either charming or tedious.” Oscar Wilde We had been waiting almost an hour. An hour is a long time to wait. You start playing weird games in your head. I will count to thirty. When the big hands gets to the five, IContinue reading “Advertising. Norah Jones, KFC and forgiveness.”

Advertising. Yes, but what about Pablo Escobar’s hippos?

“I don’t understand it, but I feel it.” Yves Saint Laurent I will get to the hippos later but first pornography. I know, that sentence surprised me too. Mark Ritson was on stage in Miami and had been telling a story about Veet. You know the hair removal cream. At one point, sales had goneContinue reading “Advertising. Yes, but what about Pablo Escobar’s hippos?”

Advertising. If you keep doing that you will go blind.

“A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own. It is insight into human nature that is the key to the communicator’s skill.” Bill Bernbach “TV is dead. Have you seen that new John Lewis ad. PrettyContinue reading “Advertising. If you keep doing that you will go blind.”

Advertising. What is madness worth? Lessons from Vince and Tony.

“Belief is holding on. Faith is letting go.” Alan Watts We will get to the painting later. We need to go back 48 hours. My little obsession with obsession and madness began with a story I had read on the plane to New York. Now, it is important you know that I know very littleContinue reading “Advertising. What is madness worth? Lessons from Vince and Tony.”

Advertising. Anybody want tickets to Fyre Festival?

“If you stand for something, you will always find some people for you and against you. If you stand for nothing, you will find nobody against you, and nobody for you.” Bill Bernbach There is an old adage in advertising that says nothing kills a bad product faster than good advertising. Of course, that isContinue reading “Advertising. Anybody want tickets to Fyre Festival?”

Advertising. Anybody fancy building a dangerous cathedral?

“We don’t see things as they are, we see them as we are. Anais Nin There is a story about three men who spent their lives quarrying rocks. When asked what they were doing, one replied, “Breaking rocks.” The second said, “Earning a living.” The third said, “Building a cathedral.” Perception. In advertising, it isContinue reading “Advertising. Anybody fancy building a dangerous cathedral?”