“A dream you dream alone is only a dream. A dream you dream together is reality.” John Lennon Imagine you are four guys in Liverpool in the early 60’s. One day you decide you want to be famous. Ringo starts to tell everybody that the 4 lads are a band. This rumour spreads. They dressContinue reading “Relax, reality comes later.”
Tag Archives: marketing
Creativity. The goal that was too interesting.
“Learn the rules like a pro, so you can break them like an artist.” Pablo Picasso Some things stay with you don’t they? You ever find that? A piece of film, a painting or some words that you think about over and over. Every couple of days it just pops into your head. Ok, maybeContinue reading “Creativity. The goal that was too interesting.”
Harry Potter and the Prisoner of Lipstick.
“One can be the master of what one does, but never of what one feels.” Gustave Flaubert Sell Harry Potter to kids and their parents. This didn’t seem to be the hardest brief in the world for a young creative. And to make it even easier, the marketing director informed me that we would beContinue reading “Harry Potter and the Prisoner of Lipstick.”
The 11 occasionally immutable laws of advertising.
“Hell, there are no rules here – we’re trying to accomplish something.” Thomas Edison I have been in advertising for twenty-five years and I swore I would never write a ’Ten rules of’ article. So, I didn’t. I wrote one with eleven laws instead. In my defence, I felt I had to because in theContinue reading “The 11 occasionally immutable laws of advertising.”
Advertising. Lessons from the second last Blockbuster in the world.
“I think there is just one kind of folks. Folks.” Harper Lee Dargaville, a small town on the banks of the Wairoa River in the North Island of New Zealand with a population of approximately 4500 people lost the second last ‘Blockbuster’ Movie store on Earth this week. The last one is in the townContinue reading “Advertising. Lessons from the second last Blockbuster in the world.”
Creativity. Having fun underwater.
“It’s the possibility that keeps me going, not the guarantee.” Nicholas Sparks. The Notebook 40 million dollars is a lot of money. That is the loss Cats is expected to make. It is a re-occurring event in film. A sure fire winner that fails. In 1980, one of cinema’s biggest box-office flops, Michael Cimino’s Heaven’sContinue reading “Creativity. Having fun underwater.”
What will advertising be like in 500 years?
This is an article Rupert Price (Chief Strategy Officer) and I recently wrote for Idealog Magazine. We were asked a simple question. What will advertising be like in 500 years? Now, Rupert and I are not very good at thinking ahead. Even when it comes to what we want for lunch. And 500 years isContinue reading “What will advertising be like in 500 years?”
Advertising. 450 million dollars for peacock feathers.
“The greatest deception men suffer is from their own opinions.” Leonardo da Vinci This is Salvator Mundi. The world’s most expensive painting. It recently sold for 450 million dollars at Christie’s in New York. Most experts thought it would get to about 200 million dollars. They were very wrong. However, the gigantic sum paid isContinue reading “Advertising. 450 million dollars for peacock feathers.”
Advertising. Making it mean something.
“Look, that’s why there’s rules, understand? So that you think before you break ’em.” Terry Pratchett After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways. There is a frenzy after Cannes to explain what it all means. And normally,Continue reading “Advertising. Making it mean something.”
Advertising. What if nothing is changing?
“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” Bruce Garrabrandt There is an advertising urban myth about a company needing to sell more baby powder. Basically, all the brightest and the best would come into a room each day and try and brainstorm how they couldContinue reading “Advertising. What if nothing is changing?”