Advertising. Respect the Pain.

(Image from Nike Nothing beats a Londoner commercial) ‘Jealousy is just love and hate at the same time.’ Drake I would like to talk about a feeling. A very strange and specific feeling that you can get being a creative in advertising. To explain it I will take you back a few years to aContinue reading “Advertising. Respect the Pain.”

Advertising was never supposed to be a generic medicine.

“Computers are useless. They can only give you answers.” Pablo Picasso The first thing advertising has to do is be noticed. It would seem right now many are forgetting this. If an ad isn’t noticed the rest doesn’t matter, does it? Making an impact is the job. Which is why I have always thought itContinue reading “Advertising was never supposed to be a generic medicine.”

Advertising. Aloha, porn, missiles and the unchanging human race.

“It took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”Continue reading “Advertising. Aloha, porn, missiles and the unchanging human race.”

Advertising. Maybe we should try fun this year.

(Picture taken at Yayoi Kusama exhibition) “I have a fun clause in my contract. If I’m not having fun I can leave.” James Burrows Last year, was a very serious year. People were very serious. They were serious about where advertising is going. There were lots of serious conversations about the new models of advertising.Continue reading “Advertising. Maybe we should try fun this year.”

The magic of Coltrane and the farm.

“Architecture is frozen music.” Johann Wolfgang von Goethe Its been an interesting week. The creative department got to visit Gibbs farm. It is a sprawling Willy-Wonka type meadow filled with exotic animals and dotted with some of the most gigantic and beautiful sculptures the world has ever seen. It was also full of hundreds ofContinue reading “The magic of Coltrane and the farm.”

Advertising. Like chicken soup for a dead man. It can’t hurt.

 “There’s something about being a comedian that means you have to not be scared of failing because failing is part of the process.” David Walliams I have been a creative for 25 years. It is all I have ever done to make a living. First as a photographer and then as a creative in advertising.Continue reading “Advertising. Like chicken soup for a dead man. It can’t hurt.”

Advertising. Listen to the dead man talking.

“You have to choose the move that feels right sometimes; that’s what intuition is.” Magnus Carlsen. World Chess Champion. Grandmaster at the age of 13 and 148 days.    On January 17, 1977 Gary Gilmore (pictured above) was executed by firing squad for two murders he committed in Utah. His final words. Let’s do it.Continue reading “Advertising. Listen to the dead man talking.”

Advertising. Ideas. They are not for everyone.

“Ideas are easy. It’s the execution that really separates the sheep from the goats.” Sue Grafton Narratives that don’t make sense. If you have been in advertising for more than 10 minutes you will have seen this before. Invariably over time you find these narratives have far more to do with making or saving moneyContinue reading “Advertising. Ideas. They are not for everyone.”

Advertising. What if the right answer is wrong?

“For every complex problem there is an answer that is clear, simple and wrong.” H.L Mencken The thing about process is that it leaves very little room for madness, obsession and mistakes. To be human. My fear is that our business at the moment is having a lot of conversations about ways to get toContinue reading “Advertising. What if the right answer is wrong?”

Cannes. Strangers at the Circus.

“Great perils have this beauty, that they bring to light the fraternity of strangers.” Victor Hugo There were two boats in Cannes. They were part of the seemingly endless cavalcade of behemoth yachts moored in the South of France for the Cannes advertising festival of creativity. One belonged to some venture capitalists and was obscenelyContinue reading “Cannes. Strangers at the Circus.”