Advertising. There’s a reason they say a picture is worth a thousand words.

“Meow means woof in cat.” George Carlin Years ago, I was asked by a client to write some ads. There was a catch. He wanted me to write ads about nothing. He had no facts to communicate that would persuade anybody to use his company. His competitors had far more advanced platforms and it wouldContinue reading “Advertising. There’s a reason they say a picture is worth a thousand words.”

Advertising. The undeniability of Redwoods.

“The redwoods, once seen, leave a mark or create a vision that stays with you always. No one has ever successfully painted or photographed a redwood tree. The feeling they produce is not transferable. From them comes silence and awe. It’s not only their unbelievable stature, nor the colour which seems to shift and varyContinue reading “Advertising. The undeniability of Redwoods.”

Advertising. The rise of the internet class.

“First you make people believe they have a problem, and then you sell them the solution.That is how advertising works. Every snake oil salesman knows that.” Oliver Markus Malloy Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internetContinue reading “Advertising. The rise of the internet class.”

Advertising. The Tango of Donald Trump and Nike.

“Heat sells better than light.” Jen Lawrence Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane.Continue reading “Advertising. The Tango of Donald Trump and Nike.”

Advertising. What do you want creativity to do?

“Creativity requires the courage to let go of certainties.” Erich Fromm What can creativity do? Last week, I was asked this simple question. I have been asked this four word puzzle a few times in my career. It is a strange question. You intuitively know the answer but find it hard to be particularly articulate.Continue reading “Advertising. What do you want creativity to do?”

Advertising. The love story of an engine and a compass.

“A flower is basically a weed with an advertising budget.” Rory Sutherland Years ago, I was lucky enough to work with two giants in the advertising industry. Out of respect, I am not going to name them because they would want it that way. One was a suit, the other a creative. They were bothContinue reading “Advertising. The love story of an engine and a compass.”

Stranger Things. The Cannes Edition.

“Life is like Sanskrit read to a pony.” Lou Reed I had been looking for a sign for a couple of days. And there it was. I was walking down a little back street in Cannes. I reached one of those fashion outlets that always make me think they are a front for something else.Continue reading “Stranger Things. The Cannes Edition.”

Advertising. Do you speak creativity?

“I never made one of my discoveries through the process of rational thinking.” Albert Einstein Doing stand-up in Poland. This is a phrase that we used to say at an agency I use to work at many years ago. It referred to a bad meeting with a client that involved a creative presentation. It wouldContinue reading “Advertising. Do you speak creativity?”

Advertising. The worst laugh is at the back of the room.

  “An egg is funny, an orange is not.” Fred Allen One of the most painful things you can ever see is a comic bombing. It is like watching somebody else being kicked in the balls but somehow you feel the pain. This was happening to me about a week ago. It was late atContinue reading “Advertising. The worst laugh is at the back of the room.”

Advertising. Be somewhere.

     I want you to imagine I am telling you the story of Goldilocks and the three bears. In your head, run it through. Picture all the details, the twists and turns and the big ending. Right, now take the same story and tell it in half the time. Now halve the time again.Continue reading “Advertising. Be somewhere.”