Advertising. What do you want creativity to do?

“Creativity requires the courage to let go of certainties.” Erich Fromm What can creativity do? Last week, I was asked this simple question. I have been asked this four word puzzle a few times in my career. It is a strange question. You intuitively know the answer but find it hard to be particularly articulate.Continue reading “Advertising. What do you want creativity to do?”

Advertising. The love story of an engine and a compass.

“A flower is basically a weed with an advertising budget.” Rory Sutherland Years ago, I was lucky enough to work with two giants in the advertising industry. Out of respect, I am not going to name them because they would want it that way. One was a suit, the other a creative. They were bothContinue reading “Advertising. The love story of an engine and a compass.”

Stranger Things. The Cannes Edition.

“Life is like Sanskrit read to a pony.” Lou Reed I had been looking for a sign for a couple of days. And there it was. I was walking down a little back street in Cannes. I reached one of those fashion outlets that always make me think they are a front for something else.Continue reading “Stranger Things. The Cannes Edition.”

Advertising. Do you speak creativity?

“I never made one of my discoveries through the process of rational thinking.” Albert Einstein Doing stand-up in Poland. This is a phrase that we used to say at an agency I use to work at many years ago. It referred to a bad meeting with a client that involved a creative presentation. It wouldContinue reading “Advertising. Do you speak creativity?”

Advertising. The worst laugh is at the back of the room.

  “An egg is funny, an orange is not.” Fred Allen One of the most painful things you can ever see is a comic bombing. It is like watching somebody else being kicked in the balls but somehow you feel the pain. This was happening to me about a week ago. It was late atContinue reading “Advertising. The worst laugh is at the back of the room.”

Advertising. Be somewhere.

     I want you to imagine I am telling you the story of Goldilocks and the three bears. In your head, run it through. Picture all the details, the twists and turns and the big ending. Right, now take the same story and tell it in half the time. Now halve the time again.Continue reading “Advertising. Be somewhere.”

Advertising. Respect the Pain.

(Image from Nike Nothing beats a Londoner commercial) ‘Jealousy is just love and hate at the same time.’ Drake I would like to talk about a feeling. A very strange and specific feeling that you can get being a creative in advertising. To explain it I will take you back a few years to aContinue reading “Advertising. Respect the Pain.”

Advertising was never supposed to be a generic medicine.

“Computers are useless. They can only give you answers.” Pablo Picasso The first thing advertising has to do is be noticed. It would seem right now many are forgetting this. If an ad isn’t noticed the rest doesn’t matter, does it? Making an impact is the job. Which is why I have always thought itContinue reading “Advertising was never supposed to be a generic medicine.”

Advertising. Aloha, porn, missiles and the unchanging human race.

“It took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”Continue reading “Advertising. Aloha, porn, missiles and the unchanging human race.”

Advertising. Maybe we should try fun this year.

(Picture taken at Yayoi Kusama exhibition) “I have a fun clause in my contract. If I’m not having fun I can leave.” James Burrows Last year, was a very serious year. People were very serious. They were serious about where advertising is going. There were lots of serious conversations about the new models of advertising.Continue reading “Advertising. Maybe we should try fun this year.”