Advertising. Sometimes a yacht needs a horse.

“Daring ideas are like chessmen moved forward. They may be beaten, but they may start winning a game.” Johann Wolfgang von Goethe In my head, I went through all the answers I thought he could give. But I was way off. I was in a hotel room with jet lag watching an odd documentary withContinue reading “Advertising. Sometimes a yacht needs a horse.”

Creativity. Having fun underwater.

“It’s the possibility that keeps me going, not the guarantee.” Nicholas Sparks. The Notebook 40 million dollars is a lot of money. That is the loss Cats is expected to make. It is a re-occurring event in film. A sure fire winner that fails. In 1980, one of cinema’s biggest box-office flops, Michael Cimino’s Heaven’sContinue reading “Creativity. Having fun underwater.”