“Shit that arrives at the speed of light is still shit.” David Abbott For most of advertising’s history, our biggest challenge was making things. Ideas were limited by time, money, people and production. Not anymore. Today, you can make almost anything. A campaign in an afternoon. A hundred headlines in a minute. Films before lunch.Continue reading “Creativity. Just because you can doesn’t mean you should.”
Tag Archives: artificial-intelligence
The answer to all advertising’s woes is of course Switzerland.
“Status quos are made to be broken” Ray A. Davis I am a watch nerd so I apologise in advance. But I think you will find the similarities quite striking. Geneva, 1970. A grumpy man called Hans (the name is a guess but I am sure at least one Hans had a bad day whenContinue reading “The answer to all advertising’s woes is of course Switzerland.”