“The simple act of caring is heroic.” Edward Albert There’s a quiet, persistent mistake the industry keeps making about creatives. A kind of polite delusion. We say “creatives come up with ideas,” as if that’s the job. As if that’s the mountain. But coming up with ideas is not the job. It’s barely the foothills.Continue reading “Advertising. Ideas are easy. It’s the caring that costs.”
Tag Archives: marketing
Creativity. Can we please have a bit of culture around here?
“Home’s where you go when you run out of homes.” John le Carre We want to be part of popular culture. A phrase that you hear a million times in advertising. It’s one of those phrases. Like make it go viral. There are many phrases like this in our business. They are said so oftenContinue reading “Creativity. Can we please have a bit of culture around here?”
That’s not a knife. That’s a creative team.
“Great things are done by a series of small things brought together.” Vincent Van Gogh Advertising is a strange place at the moment. Much is changing and will probably continue to do so. A lot of fear and concern. Many questions and uncertainty. So, to cheer us all up I thought I would start toContinue reading “That’s not a knife. That’s a creative team.”
Advertising. How do you rob a bank without going into a bank?
“Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push – in just the right place – it can be tipped.” Malcolm Gladwell I will get to the bank robbery question in a second but first baby powder. There is an old advertising story/mythContinue reading “Advertising. How do you rob a bank without going into a bank?”
Creativity. The Value of the Painted Word.
“There is only one valuable thing in art: the thing you cannot explain.” Georges Braque There is a book that caused a lot of trouble around 1975. It is called The Painted Word. It was written by the famous writer Tom Wolfe. It is a critique of modern art and art critics specifically. He summedContinue reading “Creativity. The Value of the Painted Word.”
Creativity. Things we shouldn’t lose.
“We don’t stop playing because we grow old, we grow old because we stop playing.” George Bernard Shaw Sorry it’s been a while. One thing I have learnt this year is that it is way harder and takes way longer to write a book than you think. But, we are almost done. My book basedContinue reading “Creativity. Things we shouldn’t lose.”
Creativity. Now and then can both be true.
“Fuck the past. This was the present.” Margie Stiefvater I was at SxSW in Sydney recently. I saw some great talks and learnt heaps. But, there was a re-occurring conversation. I cannot tell you how many times I ended up speaking about A.I. and what is going to happen. How will advertising change? Will IContinue reading “Creativity. Now and then can both be true.”
Creativity. All a Monet really needs is Taylor Swift.
“Price is what you pay. Value is what you get.” Warren Buffet Let’s do a little thought experiment. I want you to imagine it’s somewhere around 1926. You are standing in Claude Monet’s studio in Giverny. It is a beautiful room. Full of colour and the sun. The old master will pass away that year.Continue reading “Creativity. All a Monet really needs is Taylor Swift.”
Creativity. What will the wrong answers be worth tomorrow?
“If you’re not prepared to be wrong, you’ll never come up with anything original.” Sir Ken Robinson Many years ago, BBH the great London agency had a black sheep as their logo. Their line was: when the world zigs, zag. In short, how do you not be like everybody else. Creativity in advertising is allContinue reading “Creativity. What will the wrong answers be worth tomorrow?”
Advertising. Everything is going to change. And it won’t.
“Driving the train doesn’t set its course. The real job is laying the track.”Ed Catmull In advertising, we love to write about where things are going and that shimmering, mystical place on the horizon. The future. Today, I am writing about something less glamorous. The process that goes with it and why it will alwaysContinue reading “Advertising. Everything is going to change. And it won’t.”
Damon's Brain 