Advertising. Lessons from the second last Blockbuster in the world.

“I think there is just one kind of folks. Folks.” Harper Lee Dargaville, a small town on the banks of the Wairoa River in the North Island of New Zealand with a population of approximately 4500 people lost the second last ‘Blockbuster’ Movie store on Earth this week. The last one is in the townContinue reading “Advertising. Lessons from the second last Blockbuster in the world.”

Advertising. Sometimes a yacht needs a horse.

“Daring ideas are like chessmen moved forward. They may be beaten, but they may start winning a game.” Johann Wolfgang von Goethe In my head, I went through all the answers I thought he could give. But I was way off. I was in a hotel room with jet lag watching an odd documentary withContinue reading “Advertising. Sometimes a yacht needs a horse.”

Creativity. Having fun underwater.

“It’s the possibility that keeps me going, not the guarantee.” Nicholas Sparks. The Notebook 40 million dollars is a lot of money. That is the loss Cats is expected to make. It is a re-occurring event in film. A sure fire winner that fails. In 1980, one of cinema’s biggest box-office flops, Michael Cimino’s Heaven’sContinue reading “Creativity. Having fun underwater.”

Creativity. You are never lost in Mumbai, you are just on your way.

“Mumbai is not a city, it’s life.“ Subhasis Das My problems began where most problems do. Being friends with a Bulgarian Art Director. Art directors have a strange need to collect or find things. Combine this with being in Mumbai and the unique Bulgarian trait of finding danger where there is none and what youContinue reading “Creativity. You are never lost in Mumbai, you are just on your way.”

What will advertising be like in 500 years?

This is an article Rupert Price (Chief Strategy Officer) and I recently wrote for Idealog Magazine. We were asked a simple question. What will advertising be like in 500 years? Now, Rupert and I are not very good at thinking ahead. Even when it comes to what we want for lunch. And 500 years isContinue reading “What will advertising be like in 500 years?”

The risk of not taking risks.

“A ship is safe in harbour, but that’s not what ships are for.” John A. Shedd In a recent interview with Empire Magazine, Martin Scorsese said that he didn’t think Marvel Movies were Cinema. As you can imagine this statement caused much gnashing of twitter teeth. So, to explain his position he wrote an articleContinue reading “The risk of not taking risks.”

Advertising. So, what happens to once upon a time?

“There’s always a story. It’s all stories, really. The sun coming up every day is a story. Everything’s got a story in it. Change the story, change the world.” Terry Pratchett In his excellent book ‘Blowing the Bloody Doors Off’ Michael Caine tells the story of meeting John Wayne at the Beverly Hills Hotel onContinue reading “Advertising. So, what happens to once upon a time?”

Advertising. Swimming with clowns.

“Foolery, sir, does walk about the orb like the sun, it shines everywhere.” William Shakespeare Twelfth Night This is a plea for naughtiness. Naughtiness is defined as mischievousness, prankishness, a type of disobedience. For about a year I have had this re-occurring thought. Has creativity become a formula because of how ideas have to serveContinue reading “Advertising. Swimming with clowns.”

Advertising. Phineas Gage is a strange story we should all know.

“One can be master of what one does, but never of what one feels.” Gustave Flaubert September 13, 1848 was not a good day for Phineas Gage. Until that day, the handsome 25 year old had worked his way up to the position of foreman. By all accounts he was very good at his job.Continue reading “Advertising. Phineas Gage is a strange story we should all know.”

Advertising. 450 million dollars for peacock feathers.

“The greatest deception men suffer is from their own opinions.” Leonardo da Vinci This is Salvator Mundi. The world’s most expensive painting. It recently sold for 450 million dollars at Christie’s in New York. Most experts thought it would get to about 200 million dollars. They were very wrong. However, the gigantic sum paid isContinue reading “Advertising. 450 million dollars for peacock feathers.”