Advertising. The rise of the internet class.

“First you make people believe they have a problem, and then you sell them the solution.That is how advertising works. Every snake oil salesman knows that.” Oliver Markus Malloy Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internetContinue reading “Advertising. The rise of the internet class.”

Advertising. The Tango of Donald Trump and Nike.

“Heat sells better than light.” Jen Lawrence Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane.Continue reading “Advertising. The Tango of Donald Trump and Nike.”

Advertising. What do you want creativity to do?

“Creativity requires the courage to let go of certainties.” Erich Fromm What can creativity do? Last week, I was asked this simple question. I have been asked this four word puzzle a few times in my career. It is a strange question. You intuitively know the answer but find it hard to be particularly articulate.Continue reading “Advertising. What do you want creativity to do?”

Advertising. The love story of an engine and a compass.

“A flower is basically a weed with an advertising budget.” Rory Sutherland Years ago, I was lucky enough to work with two giants in the advertising industry. Out of respect, I am not going to name them because they would want it that way. One was a suit, the other a creative. They were bothContinue reading “Advertising. The love story of an engine and a compass.”

Advertising. Enough plankton, and you sir, have a whale.

“Man is what he believes.” Anton Chekov It has been a couple of weeks of belief and varying degrees of success. From the rescue of the incredibly brave football team in those very dark caves in Thailand to England getting to a semi-final in the World Cup and an unlikely South African hero called KevinContinue reading “Advertising. Enough plankton, and you sir, have a whale.”

Stranger Things. The Cannes Edition.

“Life is like Sanskrit read to a pony.” Lou Reed I had been looking for a sign for a couple of days. And there it was. I was walking down a little back street in Cannes. I reached one of those fashion outlets that always make me think they are a front for something else.Continue reading “Stranger Things. The Cannes Edition.”

Advertising. Do you speak creativity?

“I never made one of my discoveries through the process of rational thinking.” Albert Einstein Doing stand-up in Poland. This is a phrase that we used to say at an agency I use to work at many years ago. It referred to a bad meeting with a client that involved a creative presentation. It wouldContinue reading “Advertising. Do you speak creativity?”

Advertising. The illusion of control.

Kintsugi. The Japanese art of repairing broken pottery with powdered gold. “In all chaos there is a cosmos, in all disorder a secret order.” Carl Jung Recently, I was in Sydney at an award show conveniently called AWARD. A young creative started chatting to me before the show about good and bad agencies. He askedContinue reading “Advertising. The illusion of control.”

What if you could change the world?

You see things; and you say, ‘Why?’ But I dream things that never were; and I say, ‘Why not?’ George Bernard Shaw I will get to the picture above a bit later. First, let me give you a scenario. Imagine there is a job you have dreamed of your whole life. It is all you haveContinue reading “What if you could change the world?”

A Priest and a Psychic walk into a New York Bar.

“Be so good they can’t ignore you.” Steve Martin This is one of my favourite pictures of New York. It shows the density of the place. As I am taking a picture of the graffiti, in that split second of focusing, a yellow cab and a man on a motorised wheelchair drifted into frame. AContinue reading “A Priest and a Psychic walk into a New York Bar.”