Advertising. The truth will set you free.

“Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth.” Marcus Aurelius Nothing reminds you of your love for advertising more than lying next to a man discussing the insertion of his catheter with his best friend. It has been an interesting two weeks. I had beenContinue reading “Advertising. The truth will set you free.”

Advertising. How to do impossible things.

“In order to attain the impossible, one must attempt the absurd.” Miguel de Cervantes It has been an interesting week. The world may run out of Guinness. As I write this Ireland have just beaten the All Blacks 40 – 29 in Chicago. It is the first time they have done this in 111 years.Continue reading “Advertising. How to do impossible things.”

Advertising. Fawlty Towers and the art of prediction.

“Most successful pundits are selected for being opinionated, because it’s interesting, and the penalties for incorrect predictions are negligible. You can make predictions, and a year later people won’t remember them.” Daniel Kahneman The legendary comedian John Cleese is being interviewed on the radio. He is explaining how arguably the most successful television series, FawltyContinue reading “Advertising. Fawlty Towers and the art of prediction.”

Keep pulling the trigger until you see the f*****s smoke.

“Our business is infested with idiots who try to impress by using pretentious jargon.” David Ogilvy There is a great contradiction in the communications business. It can be found in two words. Communications business. Communications are by their very purpose designed to be clear and simple. Free from jargon and cloudiness. They cut to theContinue reading “Keep pulling the trigger until you see the f*****s smoke.”

Why we should listen to the beat of simplicity’s heart.

   Everyone has a plan ’till they get punched in the mouth. Mike Tyson Many years ago I was in a terrible team. We didn’t get on and because of this we would have these long, stupid philosophical discussions about the right way to have ideas. We would talk about structure and what things shouldContinue reading “Why we should listen to the beat of simplicity’s heart.”

The great comfort of bad Super Bowl ads.

“I’ve searched all the parks in all the cities and found no statues of committees.” Gilbert K. Chesterton Quick, name your top 10 Super Bowl ads from this year. I know, it’s a struggle. I am asking you to remember 10 out of a 100 or so ads whose sole purpose is to be memorable.Continue reading “The great comfort of bad Super Bowl ads.”

Mind the gap. The advertising tango.

“Music is what happens between the notes.” Claude Debussy I was watching Birdman the other night. It is a beautiful film. One of the central themes for me is the gap between the internal and external reality we all have. What you think you are and what you think you should be. Where you areContinue reading “Mind the gap. The advertising tango.”

Sir Viv Richards. A masterclass in swagger.

“Don’t be satisfied with stories, how things have gone with others. Unfold your own myth.” Rumi I will never forget their faces. A small cricket ground on the outskirts of Melbourne bathed in a special kind of evening sunlight you only get when you travel this far South. Huddled together in the middle of thisContinue reading “Sir Viv Richards. A masterclass in swagger.”