As our business changes some things don’t. We have creatives who have to come up with ideas every day. You start at zero every morning. It’s hard because the demand for brilliance is getting faster and more complex. Think what an integrated campaign or platform was 5 years ago and think what options exist today.Continue reading “If you only had a 0.0004% chance of being great would you do it?”
So Buddha and an ad agency walk into a bar..