Keep pulling the trigger until you see the f*****s smoke.

“Our business is infested with idiots who try to impress by using pretentious jargon.” David Ogilvy There is a great contradiction in the communications business. It can be found in two words. Communications business. Communications are by their very purpose designed to be clear and simple. Free from jargon and cloudiness. They cut to theContinue reading “Keep pulling the trigger until you see the f*****s smoke.”

Why we should listen to the beat of simplicity’s heart.

   Everyone has a plan ’till they get punched in the mouth. Mike Tyson Many years ago I was in a terrible team. We didn’t get on and because of this we would have these long, stupid philosophical discussions about the right way to have ideas. We would talk about structure and what things shouldContinue reading “Why we should listen to the beat of simplicity’s heart.”

The great comfort of bad Super Bowl ads.

“I’ve searched all the parks in all the cities and found no statues of committees.” Gilbert K. Chesterton Quick, name your top 10 Super Bowl ads from this year. I know, it’s a struggle. I am asking you to remember 10 out of a 100 or so ads whose sole purpose is to be memorable.Continue reading “The great comfort of bad Super Bowl ads.”

Mind the gap. The advertising tango.

“Music is what happens between the notes.” Claude Debussy I was watching Birdman the other night. It is a beautiful film. One of the central themes for me is the gap between the internal and external reality we all have. What you think you are and what you think you should be. Where you areContinue reading “Mind the gap. The advertising tango.”

Sir Viv Richards. A masterclass in swagger.

“Don’t be satisfied with stories, how things have gone with others. Unfold your own myth.” Rumi I will never forget their faces. A small cricket ground on the outskirts of Melbourne bathed in a special kind of evening sunlight you only get when you travel this far South. Huddled together in the middle of thisContinue reading “Sir Viv Richards. A masterclass in swagger.”

This message brought to you by Kim Kardashian’s arse.

The last word in show business is business. Mae West. Kim Kardashian is worth 65 million dollars. She also gets payed 10 000 dollars per tweet from various brands around the world to say something nice in less than 140 characters about their brands. And there are many that laugh at her. They say sheContinue reading “This message brought to you by Kim Kardashian’s arse.”

Just because you are a great Blacksmith it doesn’t mean you should make cheese.

Many years ago, I was in Cannes and I was introduced to a very enthusiastic young man. He reminded me of somebody who had been sent to a shopping mall to sell books for a cult he had recently joined. I asked him what he did and he said without a hint of irony thatContinue reading “Just because you are a great Blacksmith it doesn’t mean you should make cheese.”

Muhammad Ali and the Talent Code.

“It’s not bragging if you can back it up.” Muhammad Ali As a boy I was obsessed with Muhammad Ali’s fights. I watched just about every single one. Frazier, Norton and Foreman were his greatest fights. It is interesting to note that they all happened when his youthful talent had begun to wane. In hisContinue reading “Muhammad Ali and the Talent Code.”