I am at the airport. I am waiting for my family to arrive. A father walks into arrivals. Two boys about six and eight see him. Their faces light up. They literally change to another frequency. The energy of the moment travels through their eyes and creates an energy that has to be released. TheyContinue reading “Don’t walk. Run.”
Twenty years ago I was seriously broke. I used to count coins to go to the corner store. I would walk in and begin the negotiation Tango with a very kind Portuguese mama who owned the store. She would smile when I told her I would pay her the rest next week. She knew IContinue reading “The red clogs Hamish made.”
What data can’t tell you..
So it’s 1962 and my father is in a small band in Rhodesia. They leave for London and by a series of strange events ends up being the only South African band ever to be given a Lennon and McCartney composition to record. The song doesn’t do much in the charts but it transforms myContinue reading “What data can’t tell you.”
Ideas are like Goldfish. Easy to kill..
As our business changes some things don’t. We have creatives who have to come up with ideas every day. You start at zero every morning. It’s hard because the demand for brilliance is getting faster and more complex. Think what an integrated campaign or platform was 5 years ago and think what options exist today.Continue reading “If you only had a 0.0004% chance of being great would you do it?”
So Buddha and an ad agency walk into a bar..
I have a theory that there is only one difference between great agencies and average agencies. Intention. Many people will say talent or process or money. All those things play a role but are powerless if the ship is steering away from what is important. The work. The pressure on agencies is enormous and itContinue reading “So Buddha and an ad agency walk into a bar.”
So, this is about how I think we are making creativity a dirty word and a meeting with Tony Kaye, the director of American History X. Lately, I have noticed this strange discomfort for some in our industry when it comes to using the word creativity. Instead of using the word, creativity, people seem farContinue reading “I am pretty sure Tony Kaye doesn’t use the word innovation.”
A blog for creatives about being creative in the weird world of advertising. Enjoy.