If you only had a 0.0004% chance of being great would you do it?

As our business changes some things don’t. We have creatives who have to come up with ideas every day. You start at zero every morning. It’s hard because the demand for brilliance is getting faster and more complex. Think what an integrated campaign or platform was 5 years ago and think what options exist today.Continue reading “If you only had a 0.0004% chance of being great would you do it?”

So Buddha and an ad agency walk into a bar.

I have a theory that there is only one difference between great agencies and average agencies. Intention. Many people will say talent or process or money. All those things play a role but are powerless if the ship is steering away from what is important. The work. The pressure on agencies is enormous and itContinue reading “So Buddha and an ad agency walk into a bar.”

I am pretty sure Tony Kaye doesn’t use the word innovation.

So, this is about how I think we are making creativity a dirty word and a meeting with Tony Kaye, the director of American History X. Lately, I have noticed this strange discomfort for some in our industry when it comes to using the word creativity. Instead of using the word, creativity, people seem farContinue reading “I am pretty sure Tony Kaye doesn’t use the word innovation.”