Advertising. How to do impossible things.

“In order to attain the impossible, one must attempt the absurd.” Miguel de Cervantes It has been an interesting week. The world may run out of Guinness. As I write this Ireland have just beaten the All Blacks 40 – 29 in Chicago. It is the first time they have done this in 111 years.Continue reading “Advertising. How to do impossible things.”

Advertising. Fawlty Towers and the art of prediction.

“Most successful pundits are selected for being opinionated, because it’s interesting, and the penalties for incorrect predictions are negligible. You can make predictions, and a year later people won’t remember them.” Daniel Kahneman The legendary comedian John Cleese is being interviewed on the radio. He is explaining how arguably the most successful television series, FawltyContinue reading “Advertising. Fawlty Towers and the art of prediction.”

Advertising. A Singapore Sling lifts the haze.

“You could certainly save money by inviting people to your wedding in an email, but not many people would show up.” Rory Sutherland I was not designed for the clinical beauty of Singapore. It has the humidity of a Bikram Yoga Studio inside a Turkish Bath House. I have hair that is the opposite of short.Continue reading “Advertising. A Singapore Sling lifts the haze.”

Advertising. Mavericks in the echo chamber.

“We are defining the boundaries of normality by tearing apart the people outside it.” “We see ourselves as nonconformist, but I think all of this is creating a more conformist, conservative age.” Jon Ronson, So You’ve Been Publicly Shamed. The last couple of weeks I have struggled to write anything. I have even contemplated stoppingContinue reading “Advertising. Mavericks in the echo chamber.”

Advertising. Trubridge, the 60 foot wave and the flat line.

“There is a crack in everything. That’s how the light gets in.” Leonard Cohen A couple of years ago, I was lucky enough to be at a talk given by Ross Clarke-Jones in Cannes. This is a man that gets into a boat that takes him a couple of kilometres off shore. He then getsContinue reading “Advertising. Trubridge, the 60 foot wave and the flat line.”