What data can’t tell you..
Ideas are like Goldfish. Easy to kill..
Ideas are truly the most beautiful things. They have such power and at the same time they are completely fragile. I have seen ideas born because the right people were in the room. I have also seen them happen because the wrong people were in the room. They can come from an argument or twoContinue reading “Ideas are like Goldfish. Easy to kill.”
As our business changes some things don’t. We have creatives who have to come up with ideas every day. You start at zero every morning. It’s hard because the demand for brilliance is getting faster and more complex. Think what an integrated campaign or platform was 5 years ago and think what options exist today.Continue reading “If you only had a 0.0004% chance of being great would you do it?”