“I never made one of my discoveries through the process of rational thinking.” Albert Einstein Doing stand-up in Poland. This is a phrase that we used to say at an agency I use to work at many years ago. It referred to a bad meeting with a client that involved a creative presentation. It wouldContinue reading “Advertising. Do you speak creativity?”
Tag Archives: ideas
Advertising. The illusion of control.
Kintsugi. The Japanese art of repairing broken pottery with powdered gold. “In all chaos there is a cosmos, in all disorder a secret order.” Carl Jung Recently, I was in Sydney at an award show conveniently called AWARD. A young creative started chatting to me before the show about good and bad agencies. He askedContinue reading “Advertising. The illusion of control.”
What if you could change the world?
You see things; and you say, ‘Why?’ But I dream things that never were; and I say, ‘Why not?’ George Bernard Shaw I will get to the picture above a bit later. First, let me give you a scenario. Imagine there is a job you have dreamed of your whole life. It is all you haveContinue reading “What if you could change the world?”
Two Lessons From The Green Mill Cocktail Lounge.
“Man, if you gotta ask you’ll never know.” Louis Armstrong Chicago. It’s almost midnight and it’s cold. But not too cold. It’s the kind of cold that makes you alert. It gives the evening a crispness and makes the neon signs a little sharper. I stepped out of the cab onto the green glowing pavementContinue reading “Two Lessons From The Green Mill Cocktail Lounge.”
Advertising. Be somewhere.
I want you to imagine I am telling you the story of Goldilocks and the three bears. In your head, run it through. Picture all the details, the twists and turns and the big ending. Right, now take the same story and tell it in half the time. Now halve the time again.Continue reading “Advertising. Be somewhere.”
Advertising. Respect the Pain.
(Image from Nike Nothing beats a Londoner commercial) ‘Jealousy is just love and hate at the same time.’ Drake I would like to talk about a feeling. A very strange and specific feeling that you can get being a creative in advertising. To explain it I will take you back a few years to aContinue reading “Advertising. Respect the Pain.”
Advertising was never supposed to be a generic medicine.
“Computers are useless. They can only give you answers.” Pablo Picasso The first thing advertising has to do is be noticed. It would seem right now many are forgetting this. If an ad isn’t noticed the rest doesn’t matter, does it? Making an impact is the job. Which is why I have always thought itContinue reading “Advertising was never supposed to be a generic medicine.”
Advertising. Aloha, porn, missiles and the unchanging human race.
“It took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”Continue reading “Advertising. Aloha, porn, missiles and the unchanging human race.”
Advertising. Maybe we should try fun this year.
(Picture taken at Yayoi Kusama exhibition) “I have a fun clause in my contract. If I’m not having fun I can leave.” James Burrows “Creativity is intelligence having fun.” Albert Einstein Last year, was a very serious year. As it always is. People were very serious. They were serious about where advertising is going. ThereContinue reading “Advertising. Maybe we should try fun this year.”
Advertising. Like chicken soup for a dead man. It can’t hurt.
“There’s something about being a comedian that means you have to not be scared of failing because failing is part of the process.” David Walliams I have been a creative for 25 years. It is all I have ever done to make a living. First as a photographer and then as a creative in advertising.Continue reading “Advertising. Like chicken soup for a dead man. It can’t hurt.”