“There is no greatness where there is not simplicity, goodness and truth.” Leo Tolstoy There is probably a weird German word for it. A word for that strange feeling you get when you see an idea and it makes you happy and jealous at the same time. I looked at my phone screen and sawContinue reading “Creativity. Gentle anarchy never hurt anybody.”
Tag Archives: Creativity
Advertising. Making it mean something.
“Look, that’s why there’s rules, understand? So that you think before you break ’em.” Terry Pratchett After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways. There is a frenzy after Cannes to explain what it all means. And normally,Continue reading “Advertising. Making it mean something.”
Advertising. What if nothing is changing?
“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” Bruce Garrabrandt There is an advertising urban myth about a company needing to sell more baby powder. Basically, all the brightest and the best would come into a room each day and try and brainstorm how they couldContinue reading “Advertising. What if nothing is changing?”
The soft, silence of Tokyo.
“Living right in the heart of Tokyo itself is quite like living in the mountains – in the midst of so many people, one hardly sees anyone.” Yūko Tsushima Imagine you are in a city of close to 15 million people. You are walking down a large street. It is a lot like 5th AvenueContinue reading “The soft, silence of Tokyo.”
Advertising. There’s a reason they say a picture is worth a thousand words.
“Meow means woof in cat.” George Carlin Years ago, I was asked by a client to write some ads. There was a catch. He wanted me to write ads about nothing. He had no facts to communicate that would persuade anybody to use his company. His competitors had far more advanced platforms and it wouldContinue reading “Advertising. There’s a reason they say a picture is worth a thousand words.”
Advertising. The undeniability of Redwoods.
“The redwoods, once seen, leave a mark or create a vision that stays with you always. No one has ever successfully painted or photographed a redwood tree. The feeling they produce is not transferable. From them comes silence and awe. It’s not only their unbelievable stature, nor the colour which seems to shift and varyContinue reading “Advertising. The undeniability of Redwoods.”
Advertising. The rise of the internet class.
“First you make people believe they have a problem, and then you sell them the solution.That is how advertising works. Every snake oil salesman knows that.” Oliver Markus Malloy Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internetContinue reading “Advertising. The rise of the internet class.”
Advertising. The Tango of Donald Trump and Nike.
“Heat sells better than light.” Jen Lawrence Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane.Continue reading “Advertising. The Tango of Donald Trump and Nike.”
Advertising. What do you want creativity to do?
“Creativity requires the courage to let go of certainties.” Erich Fromm What can creativity do? Last week, I was asked this simple question. I have been asked this four word puzzle a few times in my career. It is a strange question. You intuitively know the answer but find it hard to be particularly articulate.Continue reading “Advertising. What do you want creativity to do?”
Advertising. The love story of an engine and a compass.
“A flower is basically a weed with an advertising budget.” Rory Sutherland Years ago, I was lucky enough to work with two giants in the advertising industry. Out of respect, I am not going to name them because they would want it that way. One was a suit, the other a creative. They were bothContinue reading “Advertising. The love story of an engine and a compass.”