“You can be cautious, or you can be creative, but there is no such thing as a cautious creative.” George Lois When Jerry Hall didn’t arrive for two sittings with the famous artist Lucien Freud he decided to change her into a man. He replaced her face with the upper torso and face of hisContinue reading “People. Always the last piece of the puzzle.”
Tag Archives: Creativity
Advertising.What do you get when snow melts?
“Life is travelling to the edge of knowledge, then a leap taken.“ D. H. Lawrence Here is the first moment. Cannes doesn’t really know what to do when it rains. Nothing really works. The red carpets get soggy, the self tan streaks into the gutters and the ridiculous espadrilles you bought trying to look frenchContinue reading “Advertising.What do you get when snow melts?”
Creativity. Things we shouldn’t lose.
“We don’t stop playing because we grow old, we grow old because we stop playing.” George Bernard Shaw Sorry it’s been a while. One thing I have learnt this year is that it is way harder and takes way longer to write a book than you think. But, we are almost done. My book basedContinue reading “Creativity. Things we shouldn’t lose.”
Creativity. Now and then can both be true.
“Fuck the past. This was the present.” Margie Stiefvater I was at SxSW in Sydney recently. I saw some great talks and learnt heaps. But, there was a re-occurring conversation. I cannot tell you how many times I ended up speaking about A.I. and what is going to happen. How will advertising change? Will IContinue reading “Creativity. Now and then can both be true.”
Creativity. All a Monet really needs is Taylor Swift.
“Price is what you pay. Value is what you get.” Warren Buffet Let’s do a little thought experiment. I want you to imagine it’s somewhere around 1926. You are standing in Claude Monet’s studio in Giverny. It is a beautiful room. Full of colour and the sun. The old master will pass away that year.Continue reading “Creativity. All a Monet really needs is Taylor Swift.”
Creativity. What will the wrong answers be worth tomorrow?
“If you’re not prepared to be wrong, you’ll never come up with anything original.” Sir Ken Robinson Many years ago, BBH the great London agency had a black sheep as their logo. Their line was: when the world zigs, zag. In short, how do you not be like everybody else. Creativity in advertising is allContinue reading “Creativity. What will the wrong answers be worth tomorrow?”
Thanks Sugar Man.
“Don’t sit and wait. Don’t sit and dream. Put on a smile. Go find a scene.” Sixto Rodriguez This is a small personal tribute to somebody who changed how I look at the world. I don’t understand how he did it. But that’s magic for you. I am just glad he did. Durban is kindContinue reading “Thanks Sugar Man.”
Creativity. And now for something completely unexpected.
“We don’t see the things as they are, we see them as we are.” Anais Nin I hope this post makes you remember the first time you had an idea. Come on now, don’t roll your eyes yet. Creatives are odd in quite a few ways. But, perhaps the strangest is how they search forContinue reading “Creativity. And now for something completely unexpected.”
Advertising. Everything is going to change. And it won’t.
“Driving the train doesn’t set its course. The real job is laying the track.”Ed Catmull In advertising, we love to write about where things are going and that shimmering, mystical place on the horizon. The future. Today, I am writing about something less glamorous. The process that goes with it and why it will alwaysContinue reading “Advertising. Everything is going to change. And it won’t.”
Creativity. The value of f#####g around.
“The creation of something new is not accomplished by the intellect but by the play instinct.” Carl Jung Years ago, I worked with a creative who management didn’t like. They always thought he was playing around rather than working. He had a couple of side hustles. He always played pranks. He was never in hisContinue reading “Creativity. The value of f#####g around.”
Damon's Brain 