“The simple act of caring is heroic.” Edward Albert There’s a quiet, persistent mistake the industry keeps making about creatives. A kind of polite delusion. We say “creatives come up with ideas,” as if that’s the job. As if that’s the mountain. But coming up with ideas is not the job. It’s barely the foothills.Continue reading “Advertising. Ideas are easy. It’s the caring that costs.”
Tag Archives: business
Advertising. How do you rob a bank without going into a bank?
“Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push – in just the right place – it can be tipped.” Malcolm Gladwell I will get to the bank robbery question in a second but first baby powder. There is an old advertising story/mythContinue reading “Advertising. How do you rob a bank without going into a bank?”
As the building changes, the Wild West approaches.
“In all chaos there is a cosmos, in all disorder a secret order.” Carl Jung If we go back almost 20 years to about 2005 we started to see a different kind of work in advertising. Work, where the idea that you can’t interrupt what people are interested in but have to be what theyContinue reading “As the building changes, the Wild West approaches.”
Damon's Brain 