“If you’re not prepared to be wrong, you’ll never come up with anything original.” Sir Ken Robinson Many years ago, BBH the great London agency had a black sheep as their logo. Their line was: when the world zigs, zag. In short, how do you not be like everybody else. Creativity in advertising is allContinue reading “Creativity. What will the wrong answers be worth tomorrow?”
Category Archives: Advertising
Thanks Sugar Man.
“Don’t sit and wait. Don’t sit and dream. Put on a smile. Go find a scene.” Sixto Rodriguez This is a small personal tribute to somebody who changed how I look at the world. I don’t understand how he did it. But that’s magic for you. I am just glad he did. Durban is kindContinue reading “Thanks Sugar Man.”
Creativity. And now for something completely unexpected.
“We don’t see the things as they are, we see them as we are.” Anais Nin I hope this post makes you remember the first time you had an idea. Come on now, don’t roll your eyes yet. Creatives are odd in quite a few ways. But, perhaps the strangest is how they search forContinue reading “Creativity. And now for something completely unexpected.”
Advertising. Everything is going to change. And it won’t.
“Driving the train doesn’t set its course. The real job is laying the track.”Ed Catmull In advertising, we love to write about where things are going and that shimmering, mystical place on the horizon. The future. Today, I am writing about something less glamorous. The process that goes with it and why it will alwaysContinue reading “Advertising. Everything is going to change. And it won’t.”
Creativity. The value of f#####g around.
“The creation of something new is not accomplished by the intellect but by the play instinct.” Carl Jung Years ago, I worked with a creative who management didn’t like. They always thought he was playing around rather than working. He had a couple of side hustles. He always played pranks. He was never in hisContinue reading “Creativity. The value of f#####g around.”
Creativity. The Banshees of Ed Sheeran.
“Is it really possible to tell someone else what one feels?” Leo Tolstoy When I was about 9 years old I lived on the island of Mauritius for a bit. I lived in a large hotel because my dad was the manager. I could pretty much go anywhere in the hotel, it was like aContinue reading “Creativity. The Banshees of Ed Sheeran.”
Advertising. The thing that is more important than a hundred answers.
“When things go wrong, don’t go with them.”Elvis Presley What is the most important thing in the world?He tangata, he tangata, he tangataIt is the people, it is the people, it is the peopleMaori proverb Recently, I was asked to be a coach by the LIA Awards. It got me thinking about my own careerContinue reading “Advertising. The thing that is more important than a hundred answers.”
Creativity. The glitch is not the matrix.
“Every act of creation is, first of all, an act of destruction.” Pablo Picasso There is a pendulum that creates stories. And stories move the pendulum. First the pendulum. It swings between two points. From what is, to what could be. And then we start again. And why does it swing? It swings when everythingContinue reading “Creativity. The glitch is not the matrix.”
For the creatives. I asked A.I what’s wrong with A.I.
“The sad thing about artificial intelligence is that it lacks artifice and therefore intelligence.” Jean Baudrillard “Is artificial intelligence less than our intelligence?” Spike Jonze It’s December so I am feeling a bit lazy. So, instead of writing a blog I asked ChatGPT to do it for me. ChatGPT is a prototype artificial intelligence chatbotContinue reading “For the creatives. I asked A.I what’s wrong with A.I.”
Maybe hope is a strategy.
“Hope smiles from the threshold of the year to come, whispering ‘it will be happier’.” Alfred Lord Tennyson A love letter to the creatives. I will tell you a secret. Sometimes, I walk into bookshops hoping to find something I am not looking for. I will come back to that in a minute. But first,Continue reading “Maybe hope is a strategy.”
Damon's Brain 