“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” Bruce Garrabrandt There is an advertising urban myth about a company needing to sell more baby powder. Basically, all the brightest and the best would come into a room each day and try and brainstorm how they couldContinue reading “Advertising. What if nothing is changing?”
Category Archives: advertising
Advertising. Talent is never a single malt.
“Everybody has talent, it’s just a matter of moving around until you have discovered what it is.” George Lucas Talent. It’s one of those words. Like the word, creativity. Everybody nods and agrees that you need it. These days, everybody, says they need talent desperately. What is also perhaps true, is that the changing structureContinue reading “Advertising. Talent is never a single malt.”
Advertising. Norah Jones, KFC and forgiveness.
“It is absurd to divide people into good and bad. People are either charming or tedious.” Oscar Wilde We had been waiting almost an hour. An hour is a long time to wait. You start playing weird games in your head. I will count to thirty. When the big hands gets to the five, IContinue reading “Advertising. Norah Jones, KFC and forgiveness.”
Advertising. Yes, but what about Pablo Escobar’s hippos?
“I don’t understand it, but I feel it.” Yves Saint Laurent I will get to the hippos later but first pornography. I know, that sentence surprised me too. Mark Ritson was on stage in Miami and had been telling a story about Veet. You know the hair removal cream. At one point, sales had goneContinue reading “Advertising. Yes, but what about Pablo Escobar’s hippos?”
Advertising. What is madness worth? Lessons from Vince and Tony.
“Belief is holding on. Faith is letting go.” Alan Watts We will get to the painting later. We need to go back 48 hours. My little obsession with obsession and madness began with a story I had read on the plane to New York. Now, it is important you know that I know very littleContinue reading “Advertising. What is madness worth? Lessons from Vince and Tony.”
Advertising. Anybody want tickets to Fyre Festival?
“If you stand for something, you will always find some people for you and against you. If you stand for nothing, you will find nobody against you, and nobody for you.” Bill Bernbach There is an old adage in advertising that says nothing kills a bad product faster than good advertising. Of course, that isContinue reading “Advertising. Anybody want tickets to Fyre Festival?”
Advertising. Anybody fancy building a dangerous cathedral?
“We don’t see things as they are, we see them as we are. Anais Nin There is a story about three men who spent their lives quarrying rocks. When asked what they were doing, one replied, “Breaking rocks.” The second said, “Earning a living.” The third said, “Building a cathedral.” Perception. In advertising, it isContinue reading “Advertising. Anybody fancy building a dangerous cathedral?”
The soft, silence of Tokyo.
“Living right in the heart of Tokyo itself is quite like living in the mountains – in the midst of so many people, one hardly sees anyone.” Yūko Tsushima Imagine you are in a city of close to 15 million people. You are walking down a large street. It is a lot like 5th AvenueContinue reading “The soft, silence of Tokyo.”
Advertising. So how’s the pitch going?
Photo by Pixabay on Pexels.com “Nobody knows anything. Not one person in the motion picture field knows for a certainty what’s going to work. Every time out it’s a guess and, if you’re lucky, an educated one.” William Goldman (1931-2018) My first big pitch. I had a pitch jacket that made me look like aContinue reading “Advertising. So how’s the pitch going?”
Advertising. There’s a reason they say a picture is worth a thousand words.
“Meow means woof in cat.” George Carlin Years ago, I was asked by a client to write some ads. There was a catch. He wanted me to write ads about nothing. He had no facts to communicate that would persuade anybody to use his company. His competitors had far more advanced platforms and it wouldContinue reading “Advertising. There’s a reason they say a picture is worth a thousand words.”