Advertising. What is madness worth? Lessons from Vince and Tony.

“Belief is holding on. Faith is letting go.” Alan Watts We will get to the painting later. We need to go back 48 hours. My little obsession with obsession and madness began with a story I had read on the plane to New York. Now, it is important you know that I know very littleContinue reading “Advertising. What is madness worth? Lessons from Vince and Tony.”

Advertising. Anybody want tickets to Fyre Festival?

“If you stand for something, you will always find some people for you and against you. If you stand for nothing, you will find nobody against you, and nobody for you.” Bill Bernbach There is an old adage in advertising that says nothing kills a bad product faster than good advertising. Of course, that isContinue reading “Advertising. Anybody want tickets to Fyre Festival?”

Advertising. Anybody fancy building a dangerous cathedral?

“We don’t see things as they are, we see them as we are. Anais Nin There is a story about three men who spent their lives quarrying rocks. When asked what they were doing, one replied, “Breaking rocks.” The second said, “Earning a living.” The third said, “Building a cathedral.” Perception. In advertising, it isContinue reading “Advertising. Anybody fancy building a dangerous cathedral?”

The soft, silence of Tokyo.

“Living right in the heart of Tokyo itself is quite like living in the mountains – in the midst of so many people, one hardly sees anyone.”  Yūko Tsushima Imagine you are in a city of close to 15 million people. You are walking down a large street. It is a lot like 5th AvenueContinue reading “The soft, silence of Tokyo.”

Advertising. So how’s the pitch going?

Photo by Pixabay on Pexels.com “Nobody knows anything. Not one person in the motion picture field knows for a certainty what’s going to work. Every time out it’s a guess and, if you’re lucky, an educated one.” William Goldman (1931-2018) My first big pitch. I had a pitch jacket that made me look like aContinue reading “Advertising. So how’s the pitch going?”

Advertising. There’s a reason they say a picture is worth a thousand words.

“Meow means woof in cat.” George Carlin Years ago, I was asked by a client to write some ads. There was a catch. He wanted me to write ads about nothing. He had no facts to communicate that would persuade anybody to use his company. His competitors had far more advanced platforms and it wouldContinue reading “Advertising. There’s a reason they say a picture is worth a thousand words.”

Advertising. The undeniability of Redwoods.

“The redwoods, once seen, leave a mark or create a vision that stays with you always. No one has ever successfully painted or photographed a redwood tree. The feeling they produce is not transferable. From them comes silence and awe. It’s not only their unbelievable stature, nor the colour which seems to shift and varyContinue reading “Advertising. The undeniability of Redwoods.”

Advertising. The rise of the internet class.

“First you make people believe they have a problem, and then you sell them the solution.That is how advertising works. Every snake oil salesman knows that.” Oliver Markus Malloy Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internetContinue reading “Advertising. The rise of the internet class.”

Advertising. The Tango of Donald Trump and Nike.

“Heat sells better than light.” Jen Lawrence Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane.Continue reading “Advertising. The Tango of Donald Trump and Nike.”

Advertising. What do you want creativity to do?

“Creativity requires the courage to let go of certainties.” Erich Fromm What can creativity do? Last week, I was asked this simple question. I have been asked this four word puzzle a few times in my career. It is a strange question. You intuitively know the answer but find it hard to be particularly articulate.Continue reading “Advertising. What do you want creativity to do?”