I have a theory that there is only one difference between great agencies and average agencies. Intention. Many people will say talent or process or money. All those things play a role but are powerless if the ship is steering away from what is important. The work. The pressure on agencies is enormous and itContinue reading “So Buddha and an ad agency walk into a bar.”
So, this is about how I think we are making creativity a dirty word and a meeting with Tony Kaye, the director of American History X. Lately, I have noticed this strange discomfort for some in our industry when it comes to using the word creativity. Instead of using the word, creativity, people seem farContinue reading “I am pretty sure Tony Kaye doesn’t use the word innovation.”
A blog for creatives about being creative in the weird world of advertising. Enjoy.