The answer to all advertising’s woes is of course Switzerland.

“Status quos are made to be broken” Ray A. Davis I am a watch nerd so I apologise in advance. But I think you will find the similarities quite striking. Geneva, 1970. A grumpy man called Hans (the name is a guess but I am sure at least one Hans had a bad day whenContinue reading “The answer to all advertising’s woes is of course Switzerland.”

Cannes. The truth is nobody bloody knows.

“We drive into the future using only our rearview mirror.” Marshall McLuhan This one will be a little different. Cannes is normally a mirror to the industry. But this year it was a kaleidoscope. It showed us many possible futures. An endless array of possibilities that will forever change things. It was weird, you couldContinue reading “Cannes. The truth is nobody bloody knows.”