“It may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.” Bill Bernbach This isn’t scientific. Just a hunch. A feeling. Remember those? It is a new year, so I decided to do a new little experiment. In a single day, I would observe what all theContinue reading “Advertising. Are rules more important than ideas?”
Tag Archives: Advertising
The beautiful stone in your shoe.
“No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” Heraclitus I am lying in the middle of the Noosa River an hour outside of Brisbane. After a pretty crazy year where we were working right up to Xmas I was suddenly on vacation.Continue reading “The beautiful stone in your shoe.”
Advertising. The truth will set you free.
“Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth.” Marcus Aurelius Nothing reminds you of your love for advertising more than lying next to a man discussing the insertion of his catheter with his best friend. It has been an interesting two weeks. I had beenContinue reading “Advertising. The truth will set you free.”
Advertising. How to do impossible things.
“In order to attain the impossible, one must attempt the absurd.” Miguel de Cervantes It has been an interesting week. The world may run out of Guinness. As I write this Ireland have just beaten the All Blacks 40 – 29 in Chicago. It is the first time they have done this in 111 years.Continue reading “Advertising. How to do impossible things.”
Advertising. Fawlty Towers and the art of prediction.
“Most successful pundits are selected for being opinionated, because it’s interesting, and the penalties for incorrect predictions are negligible. You can make predictions, and a year later people won’t remember them.” Daniel Kahneman The legendary comedian John Cleese is being interviewed on the radio. He is explaining how arguably the most successful television series, FawltyContinue reading “Advertising. Fawlty Towers and the art of prediction.”
Advertising. Why Robots don’t do stand-up.
“Sometimes you can’t see yourself clearly until you see yourself through the eyes of others.” Ellen DeGeneres Many years ago there was a small stand-up comedy club called … Source: Advertising. Why Robots don’t do stand-up.
Advertising. Can you achieve if you don’t believe?
Source: Advertising. If you no longer believe, can you still achieve?
Advertising. Don’t believe the hype.
Source: Advertising. Don’t believe the hype.
Keep pulling the trigger until you see the f*****s smoke.
“Our business is infested with idiots who try to impress by using pretentious jargon.” David Ogilvy There is a great contradiction in the communications business. It can be found in two words. Communications business. Communications are by their very purpose designed to be clear and simple. Free from jargon and cloudiness. They cut to theContinue reading “Keep pulling the trigger until you see the f*****s smoke.”
Why we should listen to the beat of simplicity’s heart.
Everyone has a plan ’till they get punched in the mouth. Mike Tyson Many years ago I was in a terrible team. We didn’t get on and because of this we would have these long, stupid philosophical discussions about the right way to have ideas. We would talk about structure and what things shouldContinue reading “Why we should listen to the beat of simplicity’s heart.”
Damon's Brain 