“There is no greatness where there is not simplicity, goodness and truth.” Leo Tolstoy There is probably a weird German word for it. A word for that strange feeling you get when you see an idea and it makes you happy and jealous at the same time. I looked at my phone screen and sawContinue reading “Creativity. Gentle anarchy never hurt anybody.”
Tag Archives: Advertising
Advertising. Making it mean something.
“Look, that’s why there’s rules, understand? So that you think before you break ’em.” Terry Pratchett After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways. There is a frenzy after Cannes to explain what it all means. And normally,Continue reading “Advertising. Making it mean something.”
Advertising. What if nothing is changing?
“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” Bruce Garrabrandt There is an advertising urban myth about a company needing to sell more baby powder. Basically, all the brightest and the best would come into a room each day and try and brainstorm how they couldContinue reading “Advertising. What if nothing is changing?”
Advertising. What is madness worth? Lessons from Vince and Tony.
“Belief is holding on. Faith is letting go.” Alan Watts We will get to the painting later. We need to go back 48 hours. My little obsession with obsession and madness began with a story I had read on the plane to New York. Now, it is important you know that I know very littleContinue reading “Advertising. What is madness worth? Lessons from Vince and Tony.”
Advertising. Anybody want tickets to Fyre Festival?
“If you stand for something, you will always find some people for you and against you. If you stand for nothing, you will find nobody against you, and nobody for you.” Bill Bernbach There is an old adage in advertising that says nothing kills a bad product faster than good advertising. Of course, that isContinue reading “Advertising. Anybody want tickets to Fyre Festival?”
Advertising. Anybody fancy building a dangerous cathedral?
“We don’t see things as they are, we see them as we are. Anais Nin There is a story about three men who spent their lives quarrying rocks. When asked what they were doing, one replied, “Breaking rocks.” The second said, “Earning a living.” The third said, “Building a cathedral.” Perception. In advertising, it isContinue reading “Advertising. Anybody fancy building a dangerous cathedral?”
The soft, silence of Tokyo.
“Living right in the heart of Tokyo itself is quite like living in the mountains – in the midst of so many people, one hardly sees anyone.” Yūko Tsushima Imagine you are in a city of close to 15 million people. You are walking down a large street. It is a lot like 5th AvenueContinue reading “The soft, silence of Tokyo.”
Advertising. There’s a reason they say a picture is worth a thousand words.
“Meow means woof in cat.” George Carlin Years ago, I was asked by a client to write some ads. There was a catch. He wanted me to write ads about nothing. He had no facts to communicate that would persuade anybody to use his company. His competitors had far more advanced platforms and it wouldContinue reading “Advertising. There’s a reason they say a picture is worth a thousand words.”
Advertising. The undeniability of Redwoods.
“The redwoods, once seen, leave a mark or create a vision that stays with you always. No one has ever successfully painted or photographed a redwood tree. The feeling they produce is not transferable. From them comes silence and awe. It’s not only their unbelievable stature, nor the colour which seems to shift and varyContinue reading “Advertising. The undeniability of Redwoods.”
Advertising. The rise of the internet class.
“First you make people believe they have a problem, and then you sell them the solution.That is how advertising works. Every snake oil salesman knows that.” Oliver Markus Malloy Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internetContinue reading “Advertising. The rise of the internet class.”