Advertising. What Trump teaches us.

“There is science, logic and reason; there is thought verified by experience. And then there is California.” Edward Abbey I read two articles this week which I found pretty interesting. The first was a piece in the Telegraph. It was about how television spend in the UK had exceeded 5 billion pounds for the firstContinue reading “Advertising. What Trump teaches us.”

Keep pulling the trigger until you see the f*****s smoke.

“Our business is infested with idiots who try to impress by using pretentious jargon.” David Ogilvy There is a great contradiction in the communications business. It can be found in two words. Communications business. Communications are by their very purpose designed to be clear and simple. Free from jargon and cloudiness. They cut to theContinue reading “Keep pulling the trigger until you see the f*****s smoke.”