Category Archives: advertising

Judging the ADC. Before jargon there was craft.

After 30 hours of flying nothing wakes you up like your imminent death. Costa Rica has night colours you feel you have never seen before. And the intoxicating smell of burnt sugar cane turn evenings into a cloak of potential. I was taking this all in as our driver (that’s him in the picture) wasContinue reading “Judging the ADC. Before jargon there was craft.”

10 000 bicycles. Why creatives need cults.

“You can look at anything as a cult. Churches are cults in their own way.” Philip Seymour Hoffman Whenever I go to America I always feel like I am in a giant sitcom or film. Everything is familiar. A type of television déjà vu. San Francisco was no different with our Russian taxi driver wantingContinue reading “10 000 bicycles. Why creatives need cults.”

Critics don’t make mistakes because they don’t make anything.

Critics are like eunuchs in a harem; they know how it’s done, they’ve seen it done every day, but they’re unable to do it themselves. Brendan Behan Mistakes. Lately, many people are asking about mistakes. It’s funny how this happens. As the world becomes obsessed with data and certainty we all start to crave madnessContinue reading “Critics don’t make mistakes because they don’t make anything.”

It’s the cracks that let the light in.

I shot this photograph 20 years ago on Rockey Street in Johannesburg. It’s an important photograph for me because it represents my philosophy on creativity. Creativity is a very strange process. It involves having a vision that you completely believe in and would defend to the hilt. It also involves having the ability to throwContinue reading “It’s the cracks that let the light in.”

Ideas are like Goldfish. Easy to kill.

Ideas are truly the most beautiful things. They have such power and at the same time they are completely fragile. I have seen ideas born because the right people were in the room. I have also seen them happen because the wrong people were in the room. They can come from an argument or twoContinue reading “Ideas are like Goldfish. Easy to kill.”