November 2025 – Damon's Brain

“The simple act of caring is heroic.” Edward Albert There’s a quiet, persistent mistake the industry keeps making about creatives. A kind of polite delusion. We say “creatives come up with ideas,” as if that’s the job. As if that’s the mountain. But coming up with ideas is not the job. It’s barely the foothills.Continue reading “Advertising. Ideas are easy. It’s the caring that costs.”