Monthly Archives: June 2023

“Driving the train doesn’t set its course. The real job is laying the track.”Ed Catmull In advertising, we love to write about where things are going and that shimmering, mystical place on the horizon. The future. Today, I am writing about something less glamorous. The process that goes with it and why it will alwaysContinue reading “Advertising. Everything is going to change. And it won’t.”