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Dan Wieden and The Imitation Game.

For the creatives. A piece about what is true in our business and what is not.

Damon's Brain

Sometimes the Universe helps you out. I was going to see Dan Wieden speak in Sydney. On the plane, I watched The Imitation Game. it is the story of Alan Turing and how he broke Enigma. It was seen as impossible to break.It had 150 000 000 000 000 possible combinations. Turing did it by building Christopher. A machine that today we would call a computer.

What was fascinating was how Turing, who was clearly a troubled genius was all about doing. The others at Bletchley Park were about talking or career or ego. They wanted to be seen to be doing things, instead of actually doing them. Turing didn’t care about talk and posturing. He succeeded because he had the ability but more importantly had the balls to try and do something impossible. He was not about the wrapping paper. He was all about the gift.

A couple of…

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