For the creatives. A piece about uncertainty and why it matters.
For my part I know nothing with any certainty, but the sight of the stars makes me dream.
Vincent Van Gogh
The Wisdom of Insecurity is a book by Alan Watts I read when I was just starting out in advertising. The simple message is that certainty is an illusion and change is constant. So, becoming comfortable with change and not knowing can teach you many things. It shows you there is no end point or pattern. Which of course works really well in a business full of deadlines.
Being comfortable with uncertainty in an industry that demands certainty is a strange place for a creative to be.The truth is nobody really knows anything, absolutely. And even if they do, it isn’t necessarily interesting or inspiring.
Inspiration.There it is. The world’s most overused word. It is used constantly and there is so little of it.The stars make me dream. I…
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