Right now we are an industry that is in flux. There are many people who are trying to figure out where things are going. What to do next. We constantly read articles about what advertising will look like in the next 5 years.
There are many who claim they know.
Well, to quote Dan Weiden, nobody knows what’s going to happen next.
And I am with Dan on that one.
The problem with that is it creates a vacuum of uncertainty. And when you get uncertainty you get snake oil salesman.
And what are they selling? The future. Selling the future is the best business to be in because you are never wrong.
Workshops, masterclasses, weekends, ideation, brainstorms and talks. There are loads of them every day. All about the future of advertising. And in the next five years it’s only going to get worse. If you want to make…
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