Advertising. Leicester City meet Boaty McBoatface.

    “Let’s have some new cliches.” Samuel Goldwyn My friend and kindred blog spirit, Rich Siegel, writes a fantastic blog called RoundSeventeen. Recently he told me a story about pitching an idea. It was for the Olympics. The idea was simple. Do a campaign about the athletes that come stone last at the games.Continue reading “Advertising. Leicester City meet Boaty McBoatface.”

An algorithm hears music. We feel it.

“Because an algorithm can’t come up with Popeye.” Dave Trott About 20 years ago for a brief moment I thought I was a genius. I had been given a brief for a large telco company and only a day to crack it. My partner and I worked late into the night. We filled the wallsContinue reading “An algorithm hears music. We feel it.”

Advertising. Why Robots don’t do stand-up.

  “Sometimes you can’t see yourself clearly until you see yourself through the eyes of others.” Ellen DeGeneres Many years ago there was a small stand-up comedy club called Cool Runnings in Melville, a suburb of Johannesburg. It was like a tiny sweaty cave where almost every comic worth his or her salt would doContinue reading “Advertising. Why Robots don’t do stand-up.”

Advertising. What Trump teaches us.

“There is science, logic and reason; there is thought verified by experience. And then there is California.” Edward Abbey I read two articles this week which I found pretty interesting. The first was a piece in the Telegraph. It was about how television spend in the UK had exceeded 5 billion pounds for the firstContinue reading “Advertising. What Trump teaches us.”